Pentaho vs. Talend vs. Improvado

Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Pentaho’s report creation tool natively supports connection to seven data source types: JDBC, metadata, Kettle KTR files, OLAP, XML, Table, and MongoDB. Additionally, it allows developers to connect to advanced data sources using custom JDBC, JavaScript, NetRexx, etc. The platform integrates with enterprise applications, such as Google Analytics, Salesforce, SAP, etc.

Talend claims to provide over 1000 connectors for virtually any data source in the cloud or locally. The platform partners with leading data warehouses, cloud service providers, and analytics platforms, including Microsoft Azure, Snowflake, Amazon Web Services, and Databricks.

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Pentaho provides customer support via its support portal and community forums. There’s currently no live chat support. However, the platform offers a comprehensive knowledge base, as well as free and paid training.

Talend provides support via its in-product chat interface and community forum. It also provides a comprehensive knowledge base and blog. Additionally, Talend provides training services through the Talend Academy.