Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
Alooma is an enterprise data pipeline platform that integrates all a customer’s sources to Amazon’s petabyte scale data warehouses. It operates on Google Cloud to ensure that no information gets lost.
Alooma includes a data mapper, code engine, data queries, and real-time visualizations. With Alooma, customers can import data from any source and provide real-time insights with a user-friendly interface. The platform takes care of the complex tasks that go into data collection and supports many popular data sources.
When using Alooma, customers can stream their data from different sources. The data can be transformed and enriched before it is stored in a personal Amazon Redshift cluster. The platform also gives users notifications if a new field appears within their data so they’re always aware of important metrics.
With an easy and quick setup process, getting started is simple and straightforward. Alooma ensures that customers do not lose any data or have duplicates thanks to its built-in safety nets.
Fivetran is an ETL tool for marketers with basic technical skills looking to connect their marketing campaign data collected across multiple platforms into one location to better analyze and view it. Fivetran’s goal is to create a software that makes searching and accessing the collected data simple. Once data is collected and stored in a central hub refered to as the “warehouse,” you can access it by running queries.
Improvado streamlines data from 200+ marketing connectors. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.
Alooma’s data integration tool provides over 40 connectors that integrate with cloud and on-premises data sources. The platform also allows the development of custom webhook integrators through the REST API.
Fivetran provides prebuilt connectors for over 170 data sources, including applications, databases, analytics services, and files, among others. Users are also allowed to request connectors for unlisted data sources. Furthermore, developers can use the platform’s function connector to create custom connectors for private data sources that aren’t natively supported by the platform.
Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.
Alooma provides customer support via an email address. The platform maintains a community through Facebook. There is comprehensive documentation with a knowledge base and a blog site.
Fivetran provides support to customers via its support ticket portal. It also supplies phone numbers to customers in the US, Canada, Europe, the Middle East, and Africa. The platform has a community forum and comprehensive documentation.