Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
Alooma is an enterprise data pipeline platform that integrates all a customer’s sources to Amazon’s petabyte scale data warehouses. It operates on Google Cloud to ensure that no information gets lost.
Alooma includes a data mapper, code engine, data queries, and real-time visualizations. With Alooma, customers can import data from any source and provide real-time insights with a user-friendly interface. The platform takes care of the complex tasks that go into data collection and supports many popular data sources.
When using Alooma, customers can stream their data from different sources. The data can be transformed and enriched before it is stored in a personal Amazon Redshift cluster. The platform also gives users notifications if a new field appears within their data so they’re always aware of important metrics.
With an easy and quick setup process, getting started is simple and straightforward. Alooma ensures that customers do not lose any data or have duplicates thanks to its built-in safety nets.
Fivetran is a fully-managed ELT platform that helps business teams to automatically aggregate, clean and load business data from multiple sources to the destination of their choice.
With over 160 native integrations, the platform makes it possible for business teams to connect to a wide variety of data sources for efficient, data-driven decision-making.
Fivetran offers a slew of advanced data transformation capabilities through the open-source dbt Core, which is fairly popular among data analysts. This allows the platform’s users to leverage functionalities like transformation scheduling, data lineage graphs, notifications, and more. But as with all open-source tools, users will need to be extremely careful, especially when large volumes of data are involved.
That said, Fivetran claims to offer a comprehensive privacy, security, and compliance program that covers HIPAA, SOC-2, and ISO, among others.
Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.
Alooma’s data integration tool provides over 40 connectors that integrate with cloud and on-premises data sources. The platform also allows the development of custom webhook integrators through the REST API.
Fivetran provides prebuilt connectors for over 170 data sources, including applications, databases, analytics services, and files, among others. Users are also allowed to request connectors for unlisted data sources. Furthermore, developers can use the platform’s function connector to create custom connectors for private data sources that aren’t natively supported by the platform.
Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.
Alooma provides customer support via an email address. The platform maintains a community through Facebook. There is comprehensive documentation with a knowledge base and a blog site.
Fivetran provides support to customers via its support ticket portal. It also supplies phone numbers to customers in the US, Canada, Europe, the Middle East, and Africa. The platform has a community forum and comprehensive documentation.