Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
Stitch Data is a cloud-first, open-source ETL platform that enables business teams to rapidly and securely move data from multiple sources to designated data warehouses for fast and efficient analysis.
The platform is an integral part of the Talend Data Fabric, providing prebuilt connectors to over 100 databases and SaaS applications, with support for leading data warehousing platforms like Snowflake, RedShift, BigQuery, and Azure Synapse Analytics.
Stitch Data offers a simple interface with ready-to-query schemas designed to accelerate the process of onboarding and extracting insights from new data sources.
The platform, as stated in one of its documentation pages, does not support user-defined data transformation. This means that you can’t carry out advanced data transformation processes on the platform. It does support and automate a few basic preload transformation processes, like JSON structures, data typing, object names, etc., but these are only sufficient for light- and medium-duty data warehousing needs. Advanced data transformation capabilities can only be accessed by signing up on Talend, Stitch Data’s “parent platform”.
The platform is also compliant with major security protocols, including SOC-2 and HIPAA.
Fivetran is a fully-managed ELT platform that helps business teams to automatically aggregate, clean and load business data from multiple sources to the destination of their choice.
With over 160 native integrations, the platform makes it possible for business teams to connect to a wide variety of data sources for efficient, data-driven decision-making.
Fivetran offers a slew of advanced data transformation capabilities through the open-source dbt Core, which is fairly popular among data analysts. This allows the platform’s users to leverage functionalities like transformation scheduling, data lineage graphs, notifications, and more. But as with all open-source tools, users will need to be extremely careful, especially when large volumes of data are involved.
That said, Fivetran claims to offer a comprehensive privacy, security, and compliance program that covers HIPAA, SOC-2, and ISO, among others.
| Feature | Improvado | Stitch | Fivetran |
|---|---|---|---|
| Approach | Enterprise-wide data platform | ELT | Cloud-based ETL platform |
| Marketing sources | 1,000+ data sources | 100 integrations | Almost 90 |
| Builds new APIs for customers on request | Yes | Yes | Yes |
| Create custom metrics and reports for existing connectors | Yes | — | — |
| Change configurations after the first setup | Yes | No | No |
| Ability to integrate business data | Yes | Yes | Yes |
| How often data sync | Hourly | — | — |
| Connects to data warehouses / data lakes | Yes / Yes | Yes / Yes | Yes / Yes |
| Data normalization framework | Yes | — | — |
| Doesn't require tech resources to maintain the database | Yes | — | — |
| Predictable pricing that scales | Yes | Pricing starts at $100.00 per month | No |
| Professional Services available | Yes | No | No |
| Support SLA | Enterprise SLA | No | Available |
Improvado streamlines data from 1,000+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects' devices, age, gender, preferred channels, and more.
Fivetran provides prebuilt connectors for over 170 data sources, including applications, databases, analytics services, and files, among others. Users are also allowed to request connectors for unlisted data sources. Furthermore, developers can use the platform’s function connector to create custom connectors for private data sources that aren’t natively supported by the platform.
Improvado's data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can't find the required information in Improvado's documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don't have enough resources for adjusting dashboards and dealing with data operations can use Improvado's Professional Services package to augment their in-house team with experienced offsite marketing experts.
Stitch provides support via a live chat portal. However, phone support is only available to Enterprise customers. The platform offers open-source documentation, so anyone can contribute to the repository. Users are also supported with a blog and a community forum. However, Stitch doesn’t provide any training service.
Fivetran provides support to customers via its support ticket portal. It also supplies phone numbers to customers in the US, Canada, Europe, the Middle East, and Africa. The platform has a community forum and comprehensive documentation.
See how Improvado consolidates 1,000+ marketing data sources into a single source of truth — and lets your team query it in natural language.
