Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
Fivetran is a fully-managed ELT platform that helps business teams to automatically aggregate, clean and load business data from multiple sources to the destination of their choice.
With over 160 native integrations, the platform makes it possible for business teams to connect to a wide variety of data sources for efficient, data-driven decision-making.
Fivetran offers a slew of advanced data transformation capabilities through the open-source dbt Core, which is fairly popular among data analysts. This allows the platform’s users to leverage functionalities like transformation scheduling, data lineage graphs, notifications, and more. But as with all open-source tools, users will need to be extremely careful, especially when large volumes of data are involved.
That said, Fivetran claims to offer a comprehensive privacy, security, and compliance program that covers HIPAA, SOC-2, and ISO, among others.
Segment is a customer data platform that assists their users in collecting, cleaning, and controlling huge amounts of customer data. cEasy data collection, integration, and management is what customers get from Segment. Analytics, marketing, growth, and almost any other goal is made much easier with Segment’s meaningful data capture.
| Feature | Improvado | Fivetran | Segment |
|---|---|---|---|
| Approach | Enterprise-wide data platform | Cloud-based ETL platform | — |
| Marketing sources | 1,000+ data sources | Almost 90 | Over 200 data sources |
| Builds new APIs for customers on request | Yes | Yes | Yes |
| Create custom metrics and reports for existing connectors | Yes | — | — |
| Change configurations after the first setup | Yes | No | No |
| Ability to integrate business data | Yes | Yes | Yes |
| How often data sync | Hourly | — | — |
| Connects to data warehouses / data lakes | Yes / Yes | Yes / Yes | Yes / Yes |
| Data normalization framework | Yes | — | — |
| Doesn't require tech resources to maintain the database | Yes | — | — |
| Predictable pricing that scales | Yes | No | Pricing starts at $29.00 per month |
| Professional Services available | Yes | No | No |
| Support SLA | Enterprise SLA | Available | No |
Improvado streamlines data from 1,000+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects' devices, age, gender, preferred channels, and more.
Fivetran provides prebuilt connectors for over 170 data sources, including applications, databases, analytics services, and files, among others. Users are also allowed to request connectors for unlisted data sources. Furthermore, developers can use the platform’s function connector to create custom connectors for private data sources that aren’t natively supported by the platform.
Segment’s core product, Connections, allows users to link to over 200 data sources. The platform also provides integration to six destinations: Amazon Redshift, Google BigQuery, Snowflake, Azure SQL Data Warehouse, Postgres, and IBM Db2. Developers are also permitted to build custom integrations to support special needs
Improvado's data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can't find the required information in Improvado's documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don't have enough resources for adjusting dashboards and dealing with data operations can use Improvado's Professional Services package to augment their in-house team with experienced offsite marketing experts.
Fivetran provides support to customers via its support ticket portal. It also supplies phone numbers to customers in the US, Canada, Europe, the Middle East, and Africa. The platform has a community forum and comprehensive documentation.
Segment provides customer support primarily through a ticketing system. However, it provides robust documentation comprising articles, courses, guides, videos, a knowledge base, and more.
See how Improvado consolidates 1,000+ marketing data sources into a single source of truth — and lets your team query it in natural language.
