DashThis vs. Klipfolio vs. Improvado

Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

DashThis provides 38 connectors for different marketing data sources, including email, SEO, analytics, and social media platforms. The platform also allows users to integrate any unlisted data source using its Google Sheets integration or CSV file tool.

Klipfolio claims to provide connectors for virtually any data source in the cloud or on-premises. It provides a library of over 500 connectors on its website and allows users to connect to any unlisted data source via its REST/URL API.

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

DashThis provides customer support through a contact form on the website. The platform also provides comprehensive documentation via its help center and blog.

Klipfolio provides customer support primarily via a ticketing system. The platform also provides a community forum for its users. Documentation comes in the form of a knowledge base, webinars, blogs, and developer API documents.