Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
AgencyAnalytics is a reporting platform that helps marketing agencies to monitor all their clients’ marketing campaigns in one central place. It helps them to generate reports and dashboards for social analytics, third-party integrations, and SEO auditing.
Its key features include automated reporting, dashboard management, and custom dashboards that allow companies to present data through a variety of charts and statistic widgets. It also has a variety of SEO tools and its rank tracker tool helps businesses to monitor site performance where users can choose to view data from specific locations or to view their global data.
AgencyAnalytics has over 60 integrations with a variety of other tools and platforms.
Whatagraph is a cloud-based service focused on helping businesses generate and automate marketing reports from multiple data sources. Its core strength lies in its visual capabilities. The platform allows users to style reports using brand colors, logos, etc., and also allows generated reports to be delivered automatically with a predefined frequency.
| Feature | Improvado | AgencyAnalytics | Whatagraph |
|---|---|---|---|
| Approach | Enterprise-wide data platform | An all-in-one SEO reporting software for marketing agencies | — |
| Marketing sources | 1,000+ data sources | 60 sources | Over 30 data sources |
| Builds new APIs for customers on request | Yes | No | No |
| Create custom metrics and reports for existing connectors | Yes | — | — |
| Change configurations after the first setup | Yes | No | No |
| Ability to integrate business data | Yes | No | No |
| How often data sync | Hourly | — | — |
| Connects to data warehouses / data lakes | Yes / Yes | No / No | Yes / Yes |
| Data normalization framework | Yes | — | — |
| Doesn't require tech resources to maintain the database | Yes | — | — |
| Predictable pricing that scales | Yes | Subscription starts from 49$ per month | Pricing starts at $119.00 based on usage, per month |
| Professional Services available | Yes | No | No |
| Support SLA | Enterprise SLA | No | No |
Improvado streamlines data from 1,000+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects' devices, age, gender, preferred channels, and more.
AgencyAnalytics integrates with 65 data sources in various categories, including SEO, social, eCommerce, call tracking, PPC, and more, to help marketers automate their reporting.
Whatagraph currently provides connectors for over 30 data sources. Some of its supported integrations include Google Analytics, Facebook Ads, SEMRush, CallTrackingMetrics, and more. The platform also allows users to import custom data through Google Sheets and public API integrations.
Improvado's data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can't find the required information in Improvado's documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don't have enough resources for adjusting dashboards and dealing with data operations can use Improvado's Professional Services package to augment their in-house team with experienced offsite marketing experts.
AgencyAnalytics offers support via a chat medium on the website. They claim to typically reply in 10 minutes but will sometimes require a customer’s email. The platform provides resources in the form of a knowledge base and a blog.
Whatagraph provides customer support primarily via their support phone number and email address. There’s comprehensive documentation available through the platform’s knowledge base and blog.
See how Improvado consolidates 1,000+ marketing data sources into a single source of truth — and lets your team query it in natural language.
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