Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
Trifacta delivers a data engineering cloud for large-scale data transformation, inspection, and automation with a visual approach, either in the cloud or on-premises. The platform incorporates techniques in data visualization, machine learning, human-computer interaction, and parallel processing to enable non-technical users to work with large data sets.
Alteryx Inc. is a self-service data analytics software providing company. The Company provides a subscription-based platform, enabling organizations to prepare, blend and analyze data from a multitude sources and ease data-driven decisions. The Company democratizes access to data-driven insights to all data workers, business analysts, programmers and data scientists by expanding the capabilities and analytical sophistications. The Company's platform allows business analysts to view underlying data, meta-data, and applied analytics at any stage during the process. The Company's platform is designed to interact with a wide variety of traditional data sources.
| Feature | Improvado | Trifacta | Alteryx |
|---|---|---|---|
| Approach | Enterprise-wide data platform | — | — |
| Marketing sources | 1,000+ data sources | Over 180 data sources | 6 data source technologies, including Amazon Redshift, MySQL, Oracle, SAP Hana, Snowflake, and Microsoft SQL Server. |
| Builds new APIs for customers on request | Yes | No | No |
| Create custom metrics and reports for existing connectors | Yes | — | — |
| Change configurations after the first setup | Yes | No | No |
| Ability to integrate business data | Yes | No | No |
| How often data sync | Hourly | — | — |
| Connects to data warehouses / data lakes | Yes / Yes | No / No | Yes / Yes |
| Data normalization framework | Yes | — | — |
| Doesn't require tech resources to maintain the database | Yes | — | — |
| Predictable pricing that scales | Yes | No | No |
| Professional Services available | Yes | No | No |
| Support SLA | Enterprise SLA | No | No |
Improvado streamlines data from 1,000+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects' devices, age, gender, preferred channels, and more.
Trifacta provides connectivity to over 180 data sources through its Universal Data Connectivity service. Some of the applications supported by the platform include Airtable, SAP ERP, Google Analytics, SFTP, AWS Data Exchange, and more.
Alteryx Analytics Hub fully supports six data source technologies, including Amazon Redshift, MySQL, Oracle, SAP Hana, Snowflake, and Microsoft SQL Server. According to the platform, other data source technologies are partially supported. Thus, they can only be used for input and output. They don’t work with workflow dependencies or metadata loading and must be imported using the required ODBC driver and DSN settings.
Improvado's data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can't find the required information in Improvado's documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don't have enough resources for adjusting dashboards and dealing with data operations can use Improvado's Professional Services package to augment their in-house team with experienced offsite marketing experts.
Trifacta provides support via multiple channels, including an email address, phone number (24/5), and community forum. The platform also provides a comprehensive resource library for its customers.
Alteryx provides support via its support ticket system. It also provides a phone number and community forum. There is comprehensive documentation via a knowledge base, release notes, use cases, and blog posts. The platform provides certification training as well as podcasts.
See how Improvado consolidates 1,000+ marketing data sources into a single source of truth — and lets your team query it in natural language.
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