Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
Alteryx Inc. is a self-service data analytics software providing company. The Company provides a subscription-based platform, enabling organizations to prepare, blend and analyze data from a multitude sources and ease data-driven decisions. The Company democratizes access to data-driven insights to all data workers, business analysts, programmers and data scientists by expanding the capabilities and analytical sophistications. The Company's platform allows business analysts to view underlying data, meta-data, and applied analytics at any stage during the process. The Company's platform is designed to interact with a wide variety of traditional data sources.
Informatica encompasses a range of software products with an emphasis on enterprise cloud management and data integration. Its data integration solution leverages two popular architectures: Extract, Transform & Load (ETL), and Extract, Load & Transform (ELT).
Informatica’s portfolio also includes tools for cloud API management, cloud data governance and cataloging, and cloud master data management.
| Feature | Improvado | Alteryx | Informatica |
|---|---|---|---|
| Approach | Enterprise-wide data platform | — | Data integration |
| Marketing sources | 1,000+ data sources | 6 data source technologies, including Amazon Redshift, MySQL, Oracle, SAP Hana, Snowflake, and Microsoft SQL Server. | More than 80 |
| Builds new APIs for customers on request | Yes | No | Yes |
| Create custom metrics and reports for existing connectors | Yes | — | — |
| Change configurations after the first setup | Yes | No | No |
| Ability to integrate business data | Yes | No | Yes |
| How often data sync | Hourly | — | — |
| Connects to data warehouses / data lakes | Yes / Yes | Yes / Yes | Yes / Yes |
| Data normalization framework | Yes | — | — |
| Doesn't require tech resources to maintain the database | Yes | — | — |
| Predictable pricing that scales | Yes | No | No |
| Professional Services available | Yes | No | No |
| Support SLA | Enterprise SLA | No | Available |
Improvado streamlines data from 1,000+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects' devices, age, gender, preferred channels, and more.
Alteryx Analytics Hub fully supports six data source technologies, including Amazon Redshift, MySQL, Oracle, SAP Hana, Snowflake, and Microsoft SQL Server. According to the platform, other data source technologies are partially supported. Thus, they can only be used for input and output. They don’t work with workflow dependencies or metadata loading and must be imported using the required ODBC driver and DSN settings.
Informatica allows its users to connect to data warehouses, enterprise applications, messaging systems, etc., both in the cloud and on-premises, through over 100 native Informatica cloud and PowerExchange connectors. The platform also allows developers to build custom connectors using the Informatica Connector Toolkit.
Improvado's data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can't find the required information in Improvado's documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don't have enough resources for adjusting dashboards and dealing with data operations can use Improvado's Professional Services package to augment their in-house team with experienced offsite marketing experts.
Alteryx provides support via its support ticket system. It also provides a phone number and community forum. There is comprehensive documentation via a knowledge base, release notes, use cases, and blog posts. The platform provides certification training as well as podcasts.
Informatica offers three tiers of support. But for all customers, support is accessible via ticket, email, telephone, and the Informatica Network. Informatica’s Basic Success customers can only get support during business hours. Premium Success customers can get access to 24/7 support for priority 1 cases only. Signature Success customers benefit from 24/7 support for all cases. Informatica also has a comprehensive knowledge base and community forum. Furthermore, the platform offers training to its users via its Informatica University.
See how Improvado consolidates 1,000+ marketing data sources into a single source of truth — and lets your team query it in natural language.
