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ETL software comparison

Pentaho vs. Informatica vs. Improvado

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Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

Pentaho

Pentaho is a business intelligence system that provides data integration, online analytical processing (OLAP), reporting, data mining, information dashboards, and ETL services.
The platform has two versions: the enterprise version and the community version. It exists as an on-premises application rather than a cloud-based platform. The system’s core offering is usually enhanced through add-ons, which are either provided by the company or its community of developers.

Informatica

Informatica encompasses a range of software products with an emphasis on enterprise cloud management and data integration. Its data integration solution leverages two popular architectures: Extract, Transform & Load (ETL), and Extract, Load & Transform (ELT).
Informatica’s portfolio also includes tools for cloud API management, cloud data governance and cataloging, and cloud master data management.

Features comparison

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Approach
Marketing sources
Builds New APIs for Customers on Request
Create custom metrics and reports you need for existing connectors
Change configurations after the first setup
Ability to integrate Business Data
How often data sync
Connects to data warehouses? Data lakes?
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Predictable pricing that scales
Professional Services Available for What You Don’t Have In House
Support SLA
Improvado
Enterprise-wide data platform
200+ data sources
Yes
Create custom metrics and reports you need for existing connectors
Yes
Yes
How often data sync
Yes / Yes
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Yes
Yes
Yes | Enterprise SLA
Pentaho
Business intelligence
More than 80
No
No
No
Yes / Yes
No
No
Available
Informatica
Data integration
10 data sources types: JDBC, metadata, Kettle KTR files, OLAP, XML, Table, and MongoDB
No
No
Yes
Yes / Yes
No
No
Available

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 200+ marketing connectors. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Pentaho

Pentaho’s report creation tool natively supports connection to seven data source types: JDBC, metadata, Kettle KTR files, OLAP, XML, Table, and MongoDB. Additionally, it allows developers to connect to advanced data sources using custom JDBC, JavaScript, NetRexx, etc. The platform integrates with enterprise applications, such as Google Analytics, Salesforce, SAP, etc.

Informatica

Informatica allows its users to connect to data warehouses, enterprise applications, messaging systems, etc., both in the cloud and on-premises, through over 100 native Informatica cloud and PowerExchange connectors. The platform also allows developers to build custom connectors using the Informatica Connector Toolkit.

Transformations

Pentaho

Informatica

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Pentaho

Pentaho provides customer support via its support portal and community forums. There’s currently no live chat support. However, the platform offers a comprehensive knowledge base, as well as free and paid training.

Informatica

Informatica offers three tiers of support. But for all customers, support is accessible via ticket, email, telephone, and the Informatica Network. Informatica’s Basic Success customers can only get support during business hours. Premium Success customers can get access to 24/7 support for priority 1 cases only. Signature Success customers benefit from 24/7 support for all cases. Informatica also has a comprehensive knowledge base and community forum. Furthermore, the platform offers training to its users via its Informatica University.

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