Improvado streamlines data from 200+ marketing connectors. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Panopoly provides over 290 connectors for databases, files, and data warehouses. It also connects to over 40 BI tools to go along with the data sources. Customers can request unlisted connectors via a request form. Developers are also allowed to create a custom connector at no extra cost.

Stitch Data provides an integration service that supports over 100 data sources and eight data warehouse destinations. Customers can either submit requests for new connectors or develop custom connectors through Singer, an open-source toolkit.

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Panopoly allows users and prospects to contact the support team via a contact form and email address. Users are also encouraged to join the community forum. Documentation is contained in the platform’s knowledge base and blog site.

Stitch provides support via a live chat portal. However, phone support is only available to Enterprise customers. The platform offers open-source documentation, so anyone can contribute to the repository. Users are also supported with a blog and a community forum. However, Stitch doesn’t provide any training service.