Panoply.io vs. Stitch - An Accurate Comparison of Marketing Analytics Tools

Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

Panoply.io

Panoply.io is a cloud data platform providing ETL and data warehousing services for individuals and teams.

Its integration functionality is pretty standard, allowing users to connect data from multiple sources and control how it is collected. For instance, you can manage your destinations, primary and incremental keys, schemas, and how the system handles nested data.

The platform also supports User Defined Functions (UDFs), enabling users to perform advanced data manipulations.

The platform's data warehousing solution makes it a valuable option for users new to data management as they wouldn't need to worry about setting up and connecting to external data warehouses, especially if they're small or medium-sized businesses with minimal data needs. For users who already house their data in external warehouses like RedShift and BigQuery, Panoply.io can connect data sources and deliver them to these destinations. However, this process requires some technical maneuvering.

Panoply.io offers integration with BI and visualization tools so users can generate insights, attribute ROI, and make data-driven decisions faster.

Stitch

Stitch Data is a cloud-first, open-source ETL platform that enables business teams to rapidly and securely move data from multiple sources to designated data warehouses for fast and efficient analysis.

The platform is an integral part of the Talend Data Fabric, providing prebuilt connectors to over 100 databases and SaaS applications, with support for leading data warehousing platforms like Snowflake, RedShift, BigQuery, and Azure Synapse Analytics.

Stitch Data offers a simple interface with ready-to-query schemas designed to accelerate the process of onboarding and extracting insights from new data sources.

The platform, as stated in one of its documentation pages, does not support user-defined data transformation. This means that you can’t carry out advanced data transformation processes on the platform. It does support and automate a few basic preload transformation processes, like JSON structures, data typing, object names, etc., but these are only sufficient for light- and medium-duty data warehousing needs. Advanced data transformation capabilities can only be accessed by signing up on Talend, Stitch Data’s “parent platform”.

The platform is also compliant with major security protocols, including SOC-2 and HIPAA.

Features comparison

Approach

Marketing sources

Builds New APIs for Customers on Request

Create custom metrics and reports you need for existing connectors

Change configurations after the first setup

Ability to integrate Business Data

How often data sync

Connects to data warehouses? Data lakes?

Data normalization framework

Doesn't require tech resources from your side to maintain the database

Predictable pricing that scales

Professional Services Available for What You Don’t Have In House

Support SLA

Improvado

Enterprise-wide data platform

300+ data sources

Yes

Create custom metrics and reports you need for existing connectors

Yes

How often data sync

Yes / Yes

Data normalization framework

Doesn't require tech resources from your side to maintain the database

Yes

Yes | Enterprise SLA

Panoply.io

Over 290 connectors

Yes

Yes / Yes

Stitch

ELT

100 integrations

Yes

Yes / Yes

Pricing starts at $100.00 per month

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Panoply.io

Stitch

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Transformations

Panoply.io

Stitch

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Panoply.io

Stitch

Stitch provides support via a live chat portal. However, phone support is only available to Enterprise customers. The platform offers open-source documentation, so anyone can contribute to the repository. Users are also supported with a blog and a community forum. However, Stitch doesn’t provide any training service.