Improvado streamlines data from 200+ marketing connectors. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Supermetrics provides connectors for the most popular marketing data sources, including Shopify, Salesforce, Google Analytics, Facebook, Stripe, Ahrefs, etc. Users are also encouraged to suggest new connectors or upvote existing ones.

Funnel boasts over 400 connectors for popular data sources in marketing and advertising categories. Its destination integrations include Google BigQuery Data, Google Cloud Storage, Amazon S3, and more.

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Supermetrics offers support via its support portal and user forum. The platform provides resources such as documentation, blog posts, case studies, and a template gallery.

Funnel provides customer support through live chat and email. Live chat is only available for customers on the Plus and Enterprise pricing plans. The platform maintains a community through Facebook. Documentation consists of the platform’s knowledge base, resource library, and blog. It appears that there are no digital training materials available.