Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
Supermetrics is a data integration platform that helps marketing and sales teams automatically pull data from siloed platforms—CRMs, marketing automation platforms, paid channels, and more—into a consolidated destination for reporting, analytics, or storage.
Supermetrics isn't a dedicated marketing attribution platform. Instead, it automates fast and efficient data delivery into Google Sheets, Excel or warehouses like BigQuery and Snowflake, where you can now connect all your touchpoints and create a custom attribution model relevant to your business yourself.
Supermetrics offers an automated reporting solution that helps users generate marketing reports for stakeholders as needed. It is also important to note that Supermetrics only encrypts and caches data for a few minutes and never stores it in a backup. This is a testament to its robust data security and privacy policies. But on the flip side, you can't conveniently work with historical data on such a platform.
Funnel is a low-code platform automating the collection, preparation, and analysis of marketing data. It is compatible with over 500 sources, which permits marketing teams, IT personnel, and data analysts to combine information from multiple resources, apply simple transformations, then feed this data into an analytics or visualization tool or a data warehouse.
Funnel supports a low number of data transformation features:
Funnel.io also has a dashboard named Data Explorer which enables users to examine the raw data and store and share their queries. Additionally, Funnel gives scheduled import and export features depending on the pricing plan selected. With an Essential package for marketers, output from the warehouse can be done every six hours, while Enterprise plans involve exporting every two hours.
Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.
Funnel boasts over 400 connectors for popular data sources in marketing and advertising categories. Its destination integrations include Google BigQuery Data, Google Cloud Storage, Amazon S3, and more.
Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.
Funnel provides customer support through live chat and email. Live chat is only available for customers on the Plus and Enterprise pricing plans. The platform maintains a community through Facebook. Documentation consists of the platform’s knowledge base, resource library, and blog. It appears that there are no digital training materials available.