Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
Jaspersoft is an open-source, Java-based, business intelligence platform developed by TIBCO. It exists as an integrated reporting and data visualization platform. The platform caters to developers interested in creating, embedding, and managing business reports, as well as designing dashboards for business applications.
Tableau is a visual analytics platform that helps businesses explore, manage, and share data. Its portfolio of products includes tools that work together to help businesses prepare, analyze, secure, and collaborate with data.
The platform has the ability to query relational databases, spreadsheets, cloud databases, and OLAP cubes to generate graphical data visualizations.
Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.
Jaspersoft allows users to connect to over 30 data sources or applications using any of its two connectivity services: JDBC and JNDI. Developers are also allowed to access data through direct query or by defining custom sources. The platform supports specialized data sources, such as Bean, MDX, and XML/A
Tableau natively supports over 80 data sources. For databases not listed in its records, the platform allows users to link to the source using the JDBC connector. In addition to this, Tableau provides tools to build customized connectors through the Tableau Connector SDK.
Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.
Jaspersoft provides email and phone support for its customers at varying support hours and response times, depending on what pricing plan the customers are on. The platform also includes documentation in the form of a knowledge base, a community forum, and downloadable resources.
Tableau provides technical support via an email address, a support ticket, and a user forum. The platform also provides documentation through its knowledge base, blog, and tutorial resources.