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ETL software comparison

Treasure Data vs. Segment vs. Improvado

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Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

Treasure Data

Treasure Data is a well-trusted Customer Data Platform that helps you garner powerful customer insights. These can subsequently be used to help you build value-driven customer experiences. As such, this platform allows you to aggregate customer data throughout various silos in a scalable way. Ultimately, this can help increase your ability to identify, engage, and obtain customers.

Segment

Segment is a customer data platform that assists their users in collecting, cleaning, and controlling huge amounts of customer data. cEasy data collection, integration, and management is what customers get from Segment. Analytics, marketing, growth, and almost any other goal is made much easier with Segment’s meaningful data capture.

Features comparison

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Approach
Marketing sources
Builds New APIs for Customers on Request
Create custom metrics and reports you need for existing connectors
Change configurations after the first setup
Ability to integrate Business Data
How often data sync
Connects to data warehouses? Data lakes?
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Predictable pricing that scales
Professional Services Available for What You Don’t Have In House
Support SLA
Improvado
Enterprise-wide data platform
200+ data sources
Yes
Create custom metrics and reports you need for existing connectors
Yes
Yes
How often data sync
Yes / Yes
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Yes
Yes
Yes | Enterprise SLA
Treasure Data
Customer data platform
Over 200 data sources
No
No
Yes
Yes / Yes
No
No
No
Segment
100 integrations
No
No
Yes
Yes / Yes
No
No
No

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 200+ marketing connectors. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Treasure Data

Treasure Data allows users to connect to over 160 data sources using the TD console. Treasure Data has also built a bulk data loader, Embulk, which facilitates bulk data loading from different storage solutions, databases, files, and cloud services. The platform supports over nine destinations, including Amazon Redshift, Google Big Query, and Snowflake, among others.

Segment

Segment’s core product, Connections, allows users to link to over 200 data sources. The platform also provides integration to six destinations: Amazon Redshift, Google BigQuery, Snowflake, Azure SQL Data Warehouse, Postgres, and IBM Db2. Developers are also permitted to build custom integrations to support special needs

Transformations

Treasure Data

Segment

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Treasure Data

Treasure Data provides support primarily via a support ticket and email address. The platform also has support phone numbers listed on its website. Treasure Data provides training services through the CDP Academy and also provides comprehensive documentation via its blog and resource library.

Segment

Segment provides customer support primarily through a ticketing system. However, it provides robust documentation comprising articles, courses, guides, videos, a knowledge base, and more.

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