Workato vs. Cloud Elements vs. Improvado

Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Workato has a library of over 600 connectors for different databases, SaaS applications, files, analytics tools, and more. The platform also provides a Universal Integrations service which allows users to create custom connectors for unlisted data sources

Cloud Elements provides connectors (“elements”) that support over 180 data sources and destination applications.

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Workato provides customer support via a support ticket system and community forums. It complements these with training resources and guides via a knowledge base, tutorial classes, blog posts, eBooks, and bi-weekly live sessions.

Cloud Elements provides customer support via email, phone, support tickets, and its help center. However, only customers at the highest tier (the Double Black plan) can get access to phone support.