VS
VS

ETL software comparison

Adverity vs. Datorama vs. Improvado

Talk to an expert

Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

Adverity

Adverity is an automated data integration and visualization platform that was created with data-driven decision makers in mind. Their Data Tap tool allows users to drastically increase their efficiency when it comes to reporting and analytics.

Datorama

Datorama is an analytics and business intelligence platform that aims to helps marketers unify their data across platforms into a single source of truth.

Features comparison

-
Approach
Marketing sources
Builds New APIs for Customers on Request
Create custom metrics and reports you need for existing connectors
Change configurations after the first setup
Ability to integrate Business Data
How often data sync
Connects to data warehouses? Data lakes?
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Predictable pricing that scales
Professional Services Available for What You Don’t Have In House
Support SLA
Improvado
Enterprise-wide data platform
200+ data sources
Yes
Create custom metrics and reports you need for existing connectors
Yes
Yes
How often data sync
Yes / Yes
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Yes
Yes
Yes | Enterprise SLA
Adverity
Over 1000 AI-powered connectors
No
No
Yes
Yes / Yes
Datatap Management API, which can carry out all actions available through the UI
No
No
No
Datorama
200, but only 70 marketing sources
No
No
Yes
Yes / Yes
Datatap Management API, which can carry out all actions available through the UI
No
No
No

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 200+ marketing connectors. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Adverity

Adverity provides data connectors for over 200 data sources, including analytics platforms, social media sites, data warehouses, data lakes, databases, etc. The platform also allows users to request the integration of any data source not listed in the data connector library.

Datorama

Datorama claims to provide over 1000 AI-powered connectors that integrate with any type of data source and destination within the MarTech and AdTech ecosystem through its Integration Engine. The platform also allows developers to build custom connectors for a broader ecosystem of data sources through the Datorama API.

Transformations

Adverity

Datorama

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Adverity

Adverity provides support via its online ticketing portal. The company doesn’t seem to have an online community for its users. Documentation comes in the form of case studies, blogs, and eBooks. Ultimately, the platform has a knowledge base that is still under construction

Datorama

Datorama provides support mainly via support tickets. Customers on the higher plans can get access to faster responses and phone support. There’s also a community forum available, along with comprehensive documentation comprising the Content Hub, webinars, and blog posts.

Contact us now to unleash the potential of your raw data

Thank you! Your submission has
been received! Our team will be in
touch with you shortly.
Oops! Something went wrong while submitting the form.
Free onboarding
Free marketing stack analysis