Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
Adverity is an automated data integration and visualization platform that was created with data-driven decision makers in mind. Their Data Tap tool allows users to drastically increase their efficiency when it comes to reporting and analytics.
Datorama is an analytics and business intelligence platform that aims to helps marketers unify their data across platforms into a single source of truth.
| Feature | Improvado | Adverity | Datorama |
|---|---|---|---|
| Approach | Enterprise-wide data platform | - | - |
| Marketing sources | 1,000+ data sources | 200, but only 70 marketing sources | Over 1000 AI-powered connectors |
| Builds new APIs for customers on request | Yes | No | No |
| Create custom metrics and reports for existing connectors | Yes | — | — |
| Change configurations after the first setup | Yes | No | No |
| Ability to integrate business data | Yes | Yes | Yes |
| How often data sync | Hourly | — | — |
| Connects to data warehouses / data lakes | Yes / Yes | Yes / Yes | Yes / Yes |
| Data normalization framework | Yes | — | — |
| Doesn't require tech resources to maintain the database | Yes | Datatap Management API, which can carry out all actions available through the UI | - |
| Predictable pricing that scales | Yes | No | No |
| Professional Services available | Yes | No | No |
| Support SLA | Enterprise SLA | Yes | No |
Improvado streamlines data from 1,000+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects' devices, age, gender, preferred channels, and more.
Adverity provides data connectors for over 200 data sources, including analytics platforms, social media sites, data warehouses, data lakes, databases, etc. The platform also allows users to request the integration of any data source not listed in the data connector library.
Datorama claims to provide over 1000 AI-powered connectors that integrate with any type of data source and destination within the MarTech and AdTech ecosystem through its Integration Engine. The platform also allows developers to build custom connectors for a broader ecosystem of data sources through the Datorama API.
Improvado's data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can't find the required information in Improvado's documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don't have enough resources for adjusting dashboards and dealing with data operations can use Improvado's Professional Services package to augment their in-house team with experienced offsite marketing experts.
Adverity provides support via its online ticketing portal. The company doesn’t seem to have an online community for its users. Documentation comes in the form of case studies, blogs, and eBooks. Ultimately, the platform has a knowledge base that is still under construction
Datorama provides support mainly via support tickets. Customers on the higher plans can get access to faster responses and phone support. There’s also a community forum available, along with comprehensive documentation comprising the Content Hub, webinars, and blog posts.
See how Improvado consolidates 1,000+ marketing data sources into a single source of truth — and lets your team query it in natural language.
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