Adverity vs. Datorama vs. Improvado

Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Adverity provides data connectors for over 200 data sources, including analytics platforms, social media sites, data warehouses, data lakes, databases, etc. The platform also allows users to request the integration of any data source not listed in the data connector library.

Datorama claims to provide over 1000 AI-powered connectors that integrate with any type of data source and destination within the MarTech and AdTech ecosystem through its Integration Engine. The platform also allows developers to build custom connectors for a broader ecosystem of data sources through the Datorama API.

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Adverity provides support via its online ticketing portal. The company doesn’t seem to have an online community for its users. Documentation comes in the form of case studies, blogs, and eBooks. Ultimately, the platform has a knowledge base that is still under construction

Datorama provides support mainly via support tickets. Customers on the higher plans can get access to faster responses and phone support. There’s also a community forum available, along with comprehensive documentation comprising the Content Hub, webinars, and blog posts.