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ETL software comparison

Grow vs. Klipfolio vs. Improvado

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Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

Grow

Grow is a business intelligence platform that doesn’t require users to have advanced coding skills. Despite its simplicity, Grow enables teams within organizations to make data-driven strategic decisions. Through the interplay of data warehousing, ETL, and visualization, organizations using Grow can access and explore their data to obtain novel insights.

Klipfolio

Klipfolio is a cloud-based tool that allows you to visualize your data using a dashboarding tool. As a simple (yet extensive) dashboard tool, it allows you to link marketing and sales data sources using API integrations. As such, Klipfolio transforms and projects your data in a way that is easy to understand, track, and relate to your KPIs. Additionally, using their real-time feature, you can view data over time, allowing you to make historical comparisons to assess your business’ progress.

Features comparison

-
Approach
Marketing sources
Builds New APIs for Customers on Request
Create custom metrics and reports you need for existing connectors
Change configurations after the first setup
Ability to integrate Business Data
How often data sync
Connects to data warehouses? Data lakes?
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Predictable pricing that scales
Professional Services Available for What You Don’t Have In House
Support SLA
Improvado
Enterprise-wide data platform
200+ data sources
Yes
Create custom metrics and reports you need for existing connectors
Yes
Yes
How often data sync
Yes / Yes
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Yes
Yes
Yes | Enterprise SLA
Grow
A no-code full-stack business intelligence (BI)
100+ data sources
No
No
Yes
No / No
No
No
No
Klipfolio
BI platform
100+ data sources
No
No
No
No / No
No
No
No

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 200+ marketing connectors. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Grow

Grow offers connectors for over 100 data sources. Its integrated apps include databases, CRM tools, analytics software, and more. The platform also provides alternative means for importing custom data sources using a custom REST API.

Klipfolio

Klipfolio claims to provide connectors for virtually any data source in the cloud or on-premises. It provides a library of over 500 connectors on its website and allows users to connect to any unlisted data source via its REST/URL API.

Transformations

Grow

Klipfolio

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Grow

Grow provides support via their contact form, email address, and phone number. The platform also provides a community forum and a comprehensive help center. Additionally, Grow provides extra documentation via its blog and resources channel.

Klipfolio

Klipfolio provides customer support primarily via a ticketing system. The platform also provides a community forum for its users. Documentation comes in the form of a knowledge base, webinars, blogs, and developer API documents.

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