Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
Grow is a business intelligence platform that doesn’t require users to have advanced coding skills. Despite its simplicity, Grow enables teams within organizations to make data-driven strategic decisions. Through the interplay of data warehousing, ETL, and visualization, organizations using Grow can access and explore their data to obtain novel insights.
Klipfolio is a cloud-based tool that allows you to visualize your data using a dashboarding tool. As a simple (yet extensive) dashboard tool, it allows you to link marketing and sales data sources using API integrations. As such, Klipfolio transforms and projects your data in a way that is easy to understand, track, and relate to your KPIs. Additionally, using their real-time feature, you can view data over time, allowing you to make historical comparisons to assess your business’ progress.
| Feature | Improvado | Grow | Klipfolio |
|---|---|---|---|
| Approach | Enterprise-wide data platform | A no-code full-stack business intelligence (BI) | BI platform |
| Marketing sources | 1,000+ data sources | 100+ data sources | 100+ data sources |
| Builds new APIs for customers on request | Yes | No | No |
| Create custom metrics and reports for existing connectors | Yes | — | — |
| Change configurations after the first setup | Yes | No | No |
| Ability to integrate business data | Yes | Yes | No |
| How often data sync | Hourly | — | — |
| Connects to data warehouses / data lakes | Yes / Yes | No / No | No / No |
| Data normalization framework | Yes | — | — |
| Doesn't require tech resources to maintain the database | Yes | — | — |
| Predictable pricing that scales | Yes | No | Pricing starts at $142.00 per month |
| Professional Services available | Yes | No | No |
| Support SLA | Enterprise SLA | No | No |
Improvado streamlines data from 1,000+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects' devices, age, gender, preferred channels, and more.
Grow offers connectors for over 100 data sources. Its integrated apps include databases, CRM tools, analytics software, and more. The platform also provides alternative means for importing custom data sources using a custom REST API.
Klipfolio claims to provide connectors for virtually any data source in the cloud or on-premises. It provides a library of over 500 connectors on its website and allows users to connect to any unlisted data source via its REST/URL API.
Improvado's data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can't find the required information in Improvado's documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don't have enough resources for adjusting dashboards and dealing with data operations can use Improvado's Professional Services package to augment their in-house team with experienced offsite marketing experts.
Grow provides support via their contact form, email address, and phone number. The platform also provides a community forum and a comprehensive help center. Additionally, Grow provides extra documentation via its blog and resources channel.
Klipfolio provides customer support primarily via a ticketing system. The platform also provides a community forum for its users. Documentation comes in the form of a knowledge base, webinars, blogs, and developer API documents.
See how Improvado consolidates 1,000+ marketing data sources into a single source of truth — and lets your team query it in natural language.
