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ETL software comparison

Talend vs. Xplenty vs. Improvado

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Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

Talend

Talend is a cloud data integration platform that allows businesses to integrate all their cloud and on-premises data in one platform, like a cloud data warehouse. It features powerful graphical tools, prebuilt integration templates, and a rich library of components that businesses can use to ease the process.
Businesses are able to scale their data projects with machine learning to meet the modern analytics needs of the market today, and they’re able to easily implement API's and data-as-a-service as part of their event driven architecture.

Integrate.io (ex Xplenty)

Formerly known as Xplenty, Integrate.io is an ETL and ELT platform that lets users build automated pipelines that transform business data into actionable insights in real-time and at scale.

The platform offers integration to over 100 data sources alongside 200+ transformation options, making it easy for users to push analysis-ready data into their required destinations for reporting, analytics, and attribution.

One interesting component of its ETL infrastructure is the reverse ETL tool. This allows users to pull data from warehouses into business platforms like CRMs, marketing automation tools, and analytics platforms for easy activation. The platform also allows users to schedule their pipeline and monitor changes throughout the integration process.

Integrate.io's ELT solution allows users to leverage data replication for unifying data streams into one destination. It offers auto-schema mapping functionalities, which you can use to consistently maintain clean column, row, and table updates.

Features comparison

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Approach
Marketing sources
Builds New APIs for Customers on Request
Create custom metrics and reports you need for existing connectors
Change configurations after the first setup
Ability to integrate Business Data
How often data sync
Connects to data warehouses? Data lakes?
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Predictable pricing that scales
Professional Services Available for What You Don’t Have In House
Support SLA
Improvado
Enterprise-wide data platform
300+ data sources
Yes
Create custom metrics and reports you need for existing connectors
Yes
Yes
How often data sync
Yes / Yes
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Yes
Yes
Yes | Enterprise SLA
Talend
Over 1000 connectors
No
No
Yes
Yes / Yes
No
No
No
Integrate.io (ex Xplenty)
ELT/ETL
100+ integrations
No
No
Yes
Yes / Yes
No
No
Yes

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Talend

Talend claims to provide over 1000 connectors for virtually any data source in the cloud or locally. The platform partners with leading data warehouses, cloud service providers, and analytics platforms, including Microsoft Azure, Snowflake, Amazon Web Services, and Databricks.

Integrate.io (ex Xplenty)

Transformations

Talend

Integrate.io (ex Xplenty)

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Talend

Talend provides support via its in-product chat interface and community forum. It also provides a comprehensive knowledge base and blog. Additionally, Talend provides training services through the Talend Academy.

Integrate.io (ex Xplenty)

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