Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
Talend is a cloud data integration platform that allows businesses to integrate all their cloud and on-premises data in one platform, like a cloud data warehouse. It features powerful graphical tools, prebuilt integration templates, and a rich library of components that businesses can use to ease the process.
Businesses are able to scale their data projects with machine learning to meet the modern analytics needs of the market today, and they’re able to easily implement API's and data-as-a-service as part of their event driven architecture.
Xplenty is an ETL platform that doesn’t require any coding or deployment. It enables organizations to implement, process, and prepare data for cloud analytics. With no coding skills necessary to use this platform, Xplenty is an easy-to-use and scalable platform. As such, it allows businesses to quickly access the opportunities enabled by big data without having to purchase software, hardware, and other tools. Widely spread in industries such as retail, hospitality, and advertising, Xplenty allows businesses to benefit from rapid connectivity to big data centers. Thus, businesses using Xplenty can carry out processes such as preparing data flows and scheduling assignments seamlessly.
Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.
Talend claims to provide over 1000 connectors for virtually any data source in the cloud or locally. The platform partners with leading data warehouses, cloud service providers, and analytics platforms, including Microsoft Azure, Snowflake, Amazon Web Services, and Databricks.
Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.
Talend provides support via its in-product chat interface and community forum. It also provides a comprehensive knowledge base and blog. Additionally, Talend provides training services through the Talend Academy.