Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
mParticle is a customer data platform that helps businesses to collect, validate, and connect customer data for marketing, analytics, and data warehousing, without managing multiple integrations.It provides APIs and SDKs that let businesses track events across multiple channels and distribute event data across multiple destinations. Although it is not primarily an ETL system, mParticle is capable of connecting to data warehouses and SaaS data sources.
Segment is a customer data platform that assists their users in collecting, cleaning, and controlling huge amounts of customer data. cEasy data collection, integration, and management is what customers get from Segment. Analytics, marketing, growth, and almost any other goal is made much easier with Segment’s meaningful data capture.
| Feature | Improvado | mParticle | Segment |
|---|---|---|---|
| Approach | Enterprise-wide data platform | Cloud-based platform for ETL | — |
| Marketing sources | 1,000+ data sources | 150+ integrations | Over 200 data sources |
| Builds new APIs for customers on request | Yes | Yes, via Events API | Yes |
| Create custom metrics and reports for existing connectors | Yes | — | — |
| Change configurations after the first setup | Yes | No | No |
| Ability to integrate business data | Yes | Yes | Yes |
| How often data sync | Hourly | — | — |
| Connects to data warehouses / data lakes | Yes / Yes | Yes / Yes | Yes / Yes |
| Data normalization framework | Yes | — | — |
| Doesn't require tech resources to maintain the database | Yes | — | — |
| Predictable pricing that scales | Yes | No | Pricing starts at $29.00 per month |
| Professional Services available | Yes | No | No |
| Support SLA | Enterprise SLA | No | No |
Improvado streamlines data from 1,000+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects' devices, age, gender, preferred channels, and more.
mParticle integrates with three data warehouses: Amazon Redshift, Google BigQuery, and Snowflake. That said, the platform is not primarily an ETL platform. It does, however, allow users to connect to data sources using 12 platform-specific SDKs or an Events API.
Segment’s core product, Connections, allows users to link to over 200 data sources. The platform also provides integration to six destinations: Amazon Redshift, Google BigQuery, Snowflake, Azure SQL Data Warehouse, Postgres, and IBM Db2. Developers are also permitted to build custom integrations to support special needs
Improvado's data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can't find the required information in Improvado's documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don't have enough resources for adjusting dashboards and dealing with data operations can use Improvado's Professional Services package to augment their in-house team with experienced offsite marketing experts.
mParticle provides customer support via a contact form on the website. The platform also has a comprehensive resource center with articles, blog posts, webinars, etc.
Segment provides customer support primarily through a ticketing system. However, it provides robust documentation comprising articles, courses, guides, videos, a knowledge base, and more.
See how Improvado consolidates 1,000+ marketing data sources into a single source of truth — and lets your team query it in natural language.
