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ETL software comparison

Cyfe vs. Octoboard vs. Improvado

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Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

Cyfe

Cyfe is a cloud-based, all-in-one application that helps users monitor and visualize a wide range of business intelligence data (social media analytics, sales reports, support, etc.) from one dashboard. It provides prebuilt, customizable dashboard templates and widgets to help users pull data from well-known data services, like Google, Salesforce, Facebook, Zendesk, and more.

Octoboard

Octoboard is an all-in-one reporting tool that has a variety of capabilities. It's available in options for businesses, investors, and marketing agencies.
For businesses it provides a performance dashboard and for investors it provides a dashboard to enable them to receive updates on the companies in their portfolio. Agencies can use it for client reporting and offer their clients the ability to add branding to all their reports.
It is an all-in-one tool and has a variety of features that includes integrations, data security, data visualization, interactive dashboards, analytics, and more than 100 predefined templates.

Features comparison

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Approach
Marketing sources
Builds New APIs for Customers on Request
Create custom metrics and reports you need for existing connectors
Change configurations after the first setup
Ability to integrate Business Data
How often data sync
Connects to data warehouses? Data lakes?
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Predictable pricing that scales
Professional Services Available for What You Don’t Have In House
Support SLA
Improvado
Enterprise-wide data platform
200+ data sources
Yes
Create custom metrics and reports you need for existing connectors
Yes
Yes
How often data sync
Yes / Yes
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Yes
Yes
Yes | Enterprise SLA
Cyfe
Business intelligence tool for creating custom dashboards
No
No
No
No / No
Pricing starts at $29.00 per month
No
No
Octoboard
100 integrations
No
No
Yes / Yes
Pricing starts at $29.00 per month
No
No

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 200+ marketing connectors. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Cyfe

Cyfe provides over 100 widget integrations and 250 metrics for data visualization, allowing users to pull data from popular data sources, like Google and Salesforce. Cyfe also includes custom widgets libraries to help users connect to data sources not already covered in their integrations library.

Octoboard

Transformations

Cyfe

Octoboard

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Cyfe

Cyfe currently only provides ticket and email support for all its customers. There isn’t any known phone support made available by the company. However, it has a knowledge base, where it provides information and guidelines for users and prospects.

Octoboard

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