Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
Cyfe is a cloud-based, all-in-one application that helps users monitor and visualize a wide range of business intelligence data (social media analytics, sales reports, support, etc.) from one dashboard. It provides prebuilt, customizable dashboard templates and widgets to help users pull data from well-known data services, like Google, Salesforce, Facebook, Zendesk, and more.
Octoboard is an all-in-one reporting tool that has a variety of capabilities. It's available in options for businesses, investors, and marketing agencies.
For businesses it provides a performance dashboard and for investors it provides a dashboard to enable them to receive updates on the companies in their portfolio. Agencies can use it for client reporting and offer their clients the ability to add branding to all their reports.
It is an all-in-one tool and has a variety of features that includes integrations, data security, data visualization, interactive dashboards, analytics, and more than 100 predefined templates.
| Feature | Improvado | Cyfe | Octoboard |
|---|---|---|---|
| Approach | Enterprise-wide data platform | Business intelligence tool for creating custom dashboards | — |
| Marketing sources | 1,000+ data sources | 100 integrations | — |
| Builds new APIs for customers on request | Yes | No | No |
| Create custom metrics and reports for existing connectors | Yes | — | — |
| Change configurations after the first setup | Yes | No | No |
| Ability to integrate business data | Yes | No | — |
| How often data sync | Hourly | — | — |
| Connects to data warehouses / data lakes | Yes / Yes | No / No | Yes / Yes |
| Data normalization framework | Yes | — | — |
| Doesn't require tech resources to maintain the database | Yes | — | — |
| Predictable pricing that scales | Yes | Pricing starts at $29.00 per month | No |
| Professional Services available | Yes | No | No |
| Support SLA | Enterprise SLA | No | No |
Improvado streamlines data from 1,000+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects' devices, age, gender, preferred channels, and more.
Cyfe provides over 100 widget integrations and 250 metrics for data visualization, allowing users to pull data from popular data sources, like Google and Salesforce. Cyfe also includes custom widgets libraries to help users connect to data sources not already covered in their integrations library.
Improvado's data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can't find the required information in Improvado's documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don't have enough resources for adjusting dashboards and dealing with data operations can use Improvado's Professional Services package to augment their in-house team with experienced offsite marketing experts.
Cyfe currently only provides ticket and email support for all its customers. There isn’t any known phone support made available by the company. However, it has a knowledge base, where it provides information and guidelines for users and prospects.
See how Improvado consolidates 1,000+ marketing data sources into a single source of truth — and lets your team query it in natural language.
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