Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
Segment is a customer data platform that assists their users in collecting, cleaning, and controlling huge amounts of customer data. cEasy data collection, integration, and management is what customers get from Segment. Analytics, marketing, growth, and almost any other goal is made much easier with Segment’s meaningful data capture.
Data Virtuality is a data integration platform that gives customers easy data centralization, access and management. It can be hosted on-premises or in the cloud.
Data Virtuality helps customers to cut down their development time by up to 80% and gives access to their data in minutes. By using SQL, the tool also ensures that customers can automate their data workflows easily and quickly.
Data Virtuality integrates business intelligence (BI tools) software as well, such as Yellowfin, Spotfire, Microsoft Excel, and 7Analyse. The company also promises that any data source, or connector, that isn’t already part of their service can be built for customers.
| Feature | Improvado | Segment | Data Virtuality |
|---|---|---|---|
| Approach | Enterprise-wide data platform | — | ELT, data virtualization |
| Marketing sources | 1,000+ data sources | Over 200 data sources | Around 140 |
| Builds new APIs for customers on request | Yes | Yes | No |
| Create custom metrics and reports for existing connectors | Yes | — | — |
| Change configurations after the first setup | Yes | No | No |
| Ability to integrate business data | Yes | Yes | Yes |
| How often data sync | Hourly | — | — |
| Connects to data warehouses / data lakes | Yes / Yes | Yes / Yes | Yes / No |
| Data normalization framework | Yes | — | — |
| Doesn't require tech resources to maintain the database | Yes | — | — |
| Predictable pricing that scales | Yes | Pricing starts at $29.00 per month | No |
| Professional Services available | Yes | No | No |
| Support SLA | Enterprise SLA | No | No |
Improvado streamlines data from 1,000+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects' devices, age, gender, preferred channels, and more.
Segment’s core product, Connections, allows users to link to over 200 data sources. The platform also provides integration to six destinations: Amazon Redshift, Google BigQuery, Snowflake, Azure SQL Data Warehouse, Postgres, and IBM Db2. Developers are also permitted to build custom integrations to support special needs
Data Virtuality provides connectors (“pipes”) to over 200 data sources, including NetSuite, Facebook, eBay, MongoDB, etc. It also links to over 20 data warehouses and data lakes, including Amazon Aurora, Redshift, Heroku, Oracle, and more. Furthermore, the platform connects to over 20 BI tools, including Google Sheets, SAP Business Objects, Pentaho, and more.
Improvado's data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can't find the required information in Improvado's documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don't have enough resources for adjusting dashboards and dealing with data operations can use Improvado's Professional Services package to augment their in-house team with experienced offsite marketing experts.
Segment provides customer support primarily through a ticketing system. However, it provides robust documentation comprising articles, courses, guides, videos, a knowledge base, and more.
Data Virtuality allows customers to submit requests via a contact form. The platform also provides a community forum for users to share ideas and interact with each other. Documentation is available in the form of how-to guides, a knowledge base, and a blog. Data Virtuality also has an online training service called the Data Virtuality Academy.
See how Improvado consolidates 1,000+ marketing data sources into a single source of truth — and lets your team query it in natural language.
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