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ETL software comparison

AgencyAnalytics vs. Ninjacat vs. Improvado

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Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

AgencyAnalytics

AgencyAnalytics is a reporting platform that helps marketing agencies to monitor all their clients’ marketing campaigns in one central place. It helps them to generate reports and dashboards for social analytics, third-party integrations, and SEO auditing.
Its key features include automated reporting, dashboard management, and custom dashboards that allow companies to present data through a variety of charts and statistic widgets. It also has a variety of SEO tools and its rank tracker tool helps businesses to monitor site performance where users can choose to view data from specific locations or to view their global data.
AgencyAnalytics has over 60 integrations with a variety of other tools and platforms.

Ninjacat

The tool is designed to be an all-in-one platform to help digital marketers and agencies with reporting, call tracking, and monitoring. Ninjacat integrates with the commonly used social media, SEO, PPC, call tracking, and display channels used by marketers, offering a way to automate reporting and monitor campaigns and budgets. The tool boasts that it offers over 750 data sources. If you need a single platform for SEO, PPC, and other reporting, Ninjacat may be a good option, however, the cost may be a bit too much for small businesses.

Features comparison

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Approach
Marketing sources
Builds New APIs for Customers on Request
Create custom metrics and reports you need for existing connectors
Change configurations after the first setup
Ability to integrate Business Data
How often data sync
Connects to data warehouses? Data lakes?
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Predictable pricing that scales
Professional Services Available for What You Don’t Have In House
Support SLA
Improvado
Enterprise-wide data platform
200+ data sources
Yes
Create custom metrics and reports you need for existing connectors
Yes
Yes
How often data sync
Yes / Yes
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Yes
Yes
Yes | Enterprise SLA
AgencyAnalytics
An all-in-one SEO reporting software for marketing agencies
Over 100 data sources
No
No
No
No / No
Subscription starts from 49$ per month
No
No
Ninjacat
60 sources
No
No
No
Yes / Yes
Subscription starts from 49$ per month
No
No

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 200+ marketing connectors. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

AgencyAnalytics

AgencyAnalytics integrates with 65 data sources in various categories, including SEO, social, eCommerce, call tracking, PPC, and more, to help marketers automate their reporting.

Ninjacat

NinjaCat provides connectors for over 100 data sources in sales, analytics, CRM, email marketing, customer intelligence, and more. The platform also allows users to connect to unlisted data sources via a custom connector.

Transformations

AgencyAnalytics

Ninjacat

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

AgencyAnalytics

AgencyAnalytics offers support via a chat medium on the website. They claim to typically reply in 10 minutes but will sometimes require a customer’s email. The platform provides resources in the form of a knowledge base and a blog.

Ninjacat

NinjaCat provides support via a live chat interface that is open during business hours. There’s an email address and a phone number listed on the website as well. Users also have the option of getting faster help via the platform’s comprehensive documentation in the form of knowledge base content, blogs, and how-to videos.

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