AgencyAnalytics vs. Ninjacat vs. Improvado

Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

AgencyAnalytics integrates with 65 data sources in various categories, including SEO, social, eCommerce, call tracking, PPC, and more, to help marketers automate their reporting.

NinjaCat provides connectors for over 100 data sources in sales, analytics, CRM, email marketing, customer intelligence, and more. The platform also allows users to connect to unlisted data sources via a custom connector.

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

AgencyAnalytics offers support via a chat medium on the website. They claim to typically reply in 10 minutes but will sometimes require a customer’s email. The platform provides resources in the form of a knowledge base and a blog.

NinjaCat provides support via a live chat interface that is open during business hours. There’s an email address and a phone number listed on the website as well. Users also have the option of getting faster help via the platform’s comprehensive documentation in the form of knowledge base content, blogs, and how-to videos.