Talend vs. MuleSoft vs. Improvado

Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Talend claims to provide over 1000 connectors for virtually any data source in the cloud or locally. The platform partners with leading data warehouses, cloud service providers, and analytics platforms, including Microsoft Azure, Snowflake, Amazon Web Services, and Databricks.

MuleSoft provides connectors for over 350 data sources, including databases, network services, SaaS platforms, protocol, and storage resources. The platform also allows developers to create custom sources via the Mule SDK.

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Talend provides support via its in-product chat interface and community forum. It also provides a comprehensive knowledge base and blog. Additionally, Talend provides training services through the Talend Academy.

MuleSoft’s customers can get support by submitting tickets through the website’s portal, visiting the user community, emailing the customer support team, or using the phone number on the website. The platform provides training materials and comprehensive documentation as well.