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Marketing analytics guides

Unlock expert insights and actionable strategies to boost your marketing analytics and drive real results.

Guides

[CheatSheet] How To Choose Visualization Platform

This Business Intelligence Cheat Sheet is a very terse summary of much of the BI product analysis. All listed products are reviewed in full and can be located using the search bar at the top of the page.
[FREE] Marketing Data Management Guide

Effective marketing data management guide for digital agencies, marketers, marketing analytics, and business owners: API, data warehousing, data protection and security.
12 Ways to Deliver Clear Marketing Reporting to Your Leadership

This compact guide dives into 12 key aspects that will allow you to enhance your marketing data pipeline performance.
9 Tactics to Unlock Hidden Revenue in Your Marketing Analytics

This guide explores powerful and often overlooked analytics practices that can dramatically increase your ROI.
Best Time-Saving Tools for Pinterest Marketing

If you’re managing multiple social media accounts—multiple channels for you and multiple channels for your brand perhaps—it sure helps to save time with the right tools. Here are 21 of the ones that have caught our eye so far. We’d love to hear which ones you love!
Beyond "Ordinary"  Analytics: Unshackling  Marketing Insights  With Advanced UTM Practices

UTM tags hold a ton of valuable information for marketers, salespeople, and analysts. Knowing how to use it properly may tell you so much more about your marketing performance and give a better angle to approach leads.
Build vs Buy

Build vs Buy: The cost of building your own marketing data pipeline (Guide)
ChatGPT Code Interpreter for Marketing Reporting

Learn how to chart your marketing success with crystal-clear visualizations. This guide walks you through enabling Code Interpreter, prompting, and crafting insightful graphs and dashboards. Get from data to action in a breeze.
ChatGPT Framework For Marketing Reporting

Learn to leverage AI to transform your marketing reporting process. This guide will introduce you to distinct ChatGPT prompts designed to streamline reporting, unearth crucial insights, and suggest optimization strategies.
ChatGPT in Marketing: Practical Use Cases, Insights, Prompts & Performance Boosters

Leverage ChatGPT for a competitive edge in terms of efficiency, personalization, and innovation. Download the guide full of ChatGPT practical use cases, prompts, and performance boosters.
Data Culture in Marketing Analytics

Only 54% of marketing decisions are influenced by marketing analytics, while the other half are based solely on guesswork. Learn how a strong data culture in your company can improve your marketing analytics and help you hit your goals with this guide.
How to Create Your Own Attribution Model [Guide]

Attribution – the bane of many marketers’ existence. Learn how to create your own custom attribution model to help you understand how your channels are really performing.
Marketing  Attribution Modeling: Choosing the Right Model for Your Marketing Goals

A well-designed attribution allows you to make smarter decisions on marketing resource allocation. It removes a lot of guesswork by showing you the entire picture of the customer journey and how each touchpoint impacts the conversion.
Marketing Clarity with Improvado.io

Marketers deserve a singular lens into the impact they drive!
Marketing data centralization

Centralizing your marketing data is essential in order to build reliable data visualizations. This, in turn, helps marketing leaders uncover actionable insights into channel and campaign performance. Unlock your 10x ROAS potential with our guide.
Omnichannel analytics

Omnichannel analytics is essential to optimize your marketing and sales efforts across different channels and touchpoints. Uncover insights into omnichannel analytics and learn how to apply it with our guide.
Salesforce Marketing Cloud Stack Migration Playbook

Technical playbook for the August 15, 2026 Advertising Studio retirement — architecture, 90-day plan, capability matrix, and cost model for moving off the four-product SFMC stack.
The effect of Covid-19 on digital ad spending of US companies

The effect of Covid-19 on digital ad spending of US companies (Report)
The Trade Desk Campaign Checklist

Discover the costly yet simple mistakes that can drain six-figure TTD campaign budgets. Our analysis of top-spending clients reveals the essential checklist to protect your media spend.
Using AI Agents for Marketing Analytics

After analyzing over 10,000 real client queries, Improvado has identified seven common marketing analytics tasks that AI agents complete in seconds. This playbook reveals exactly how top marketers are using conversational AI to streamline their analytics processes.
Which AI Assistant Works Best for Marketing?

The comprehensive test reveals which AI creates the most compelling marketing content, excels at social media tasks, performs best for conversion optimization, creates superior landing pages, and delivers the most valuable marketing analytics insights.

Templates

Turn marketing data into decisions

Let us show, not tell — see Improvado on your own data.