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Wall Street Journal Media Kit
With 70% of America’s C-suite within its readership, Wall Street Journal (WSJ) has sealed its reputation as a leading source for news and educative content in the business and finance industries.
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With 70% of America’s C-suite within its readership, Wall Street Journal (WSJ) has sealed its reputation as a leading source for news and educative content in the business and finance industries.
As a leading media brand in business and finance, Forbes tailors its content to suit influential leaders and successful entrepreneurs as well as growing business owners who aspire to be the best in their industries.
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The New York Times (NYT) is recognized as a leading brand in independent journalism. With its recent exploits in Augmented Reality, the brand is constantly exploring new ways to keep readers engaged and bring more results for its advertising partners.
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As the largest metropolitan daily newspaper in the United States, LA Times delivers valuable stories to a diverse group of affluent readers spanning from business decision makers to politicians and from HNW investors to fashion enthusiasts.
With 70% of America’s C-suite within its readership, Wall Street Journal (WSJ) has sealed its reputation as a leading source for news and educative content in the business and finance industries.
Studies by Erdos & Morgan from 2016 to 2018 reported that WSJ’s readers supervise over $4.6 trillion in business expenditures. This accounts for $2 out of every $3 spent on B2B purchases.
Thus, if your business caters to highly influential people and top business executives, WSJ might have the opportunity you need.
As Wall Street Journal continues on its quest to become the preeminent source for news and information on business, finance, and the global economy, it has racked up some impressive stats.
Let’s look at a few:
WSJ presents advertising opportunities to businesses through the following digital products:
WSJ offers five display ad units for advertisers to choose from. Each ad unit has its own production cost, lead time, and ad serving fee.
Serves a 970x250 billboard ad right above a piece of editorial content. The ad remains expanded until it gets closed by the user.
This format is only available on desktops and tablets and has no frequency cap attached.
Production Cost—$2500
Lead Time—20 days
Ad Serving Cost—N/A
Delivers a collapsed ad that appears under the main navigation menu and automatically expands for 8 seconds to reveal a closable 970x418 ad, pushing the editorial piece down the page.
This format has a frequency cap of 1x/user/day for auto-expansion and is only available on landscape mode (desktop and tablet).
Production Cost—$2500
Lead Time—20 days
Ad Serving Fee—N/A
The homepage takeover gives you access to WSJ’s homepage, allowing you to engage the brand’s audience all day long.
WSJ's homepage is the top destination for its visitors. Thus, a homepage takeover is an excellent opportunity to get extra visibility.
Cost—Undisclosed. You’ll need to work with a sales rep for pricing and impressions.
Powered by Seenthis technology, this embedded video unit delivers a fast video player within an ad unit. The advertiser's video plays automatically without audio, and users can tap a button to initiate the sound.
This unit is available for desktop, tablet, and mobile devices.
Cost—Undisclosed.
This is WSJ’s latest performance-driven content integration unit. It allows advertisers to deliver ads alongside contextually relevant editorial or branded custom content.
Production Cost—$3500
Lead Time—20 days
Ad Serving Costs—$0.45
To check out WSJ’s full digital spec sheet, click here.
To learn more about specific ad rates, please contact the WSJ team.
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