Dwell Media Kit
By featuring new ideas in home improvement and providing a robust marketplace for some of the best home design products, Dwell has sealed its place as a leading media brand in design and technology, bridging the gap between gifted designers and affluent consumers.
Dwell came onto the scene in 2000 and has since built a community of over 14 million home buyers, builders, and renovators on all platforms.
The brand boasts an affluent consumer base recording a median household income of $160k and a renovation budget of $260k among its readership. This makes Dwell an excellent option for companies in the real estate industry looking for prospects who are passionate about modern living and design.
Dwell: By the Numbers
Here are some stats to note as you consider a partnership with Dwell.
- 5m+ monthly unique visits on digital platforms
- 8.6m+ followers on social media
- Readership has an average age of 40
- Readership comprises 70% consumers and 30% professionals
- 73% of Dwell’s readers are homeowners
- 50% of Dwell’s readers are actively remodeling homes
- 89% of Dwell’s readers reference the brand as a guide during renovation and remodeling projects
Dwell Digital Advertising Opportunities
Dwell has a portfolio of advertising opportunities for brands looking to connect with its digital audience.
This section will briefly discuss some of them.
- Website—Dwell attracts over 5 million visitors to its website every month and allows advertisers to engage with these visitors through a slew of native and display offerings.
- Dwell Shop—The Dwell Shop helps consumers find new and valuable design products, generating direct sales for its partners.
- Social—Dwell helps its brand partners engage with its 8 million followers on social media.
- Newsletter—The brand allows advertisers to engage with over 655 thousand email subscribers through its portfolio of daily and weekly newsletters.
Dwell Digital Ad Units
This section will look at some of the available digital ad units on Dwell's digital platforms, along with their respective sizes.
Dwell Digital Ad Rates
There is no detailed rate breakdown on Dwell’s website or media kit. However, the brand requires a minimum digital ad budget of $25,000.
For further inquiries, please contact the marketing team through the contact page below.