Salesforce Marketing Cloud Stack Migration Playbook

Technical playbook for the August 15, 2026 Advertising Studio retirement — architecture, 90-day plan, capability matrix, and cost model for moving off the four-product SFMC stack.

Advertising Studio retires August 15, 2026. This playbook maps what breaks, what stays locked inside Salesforce Marketing Cloud, and where each capability lands on an open, warehouse-native stack.

Inside you get: the full before/after architecture for the four-product SFMC stack, a 90-day migration plan with owners and acceptance criteria, an 11-dimension capability matrix versus Improvado, a migration cost model, and a Day-1 dashboard build-out.

Built for: VP Marketing Ops, Director Analytics, Marketing Cloud admins, and RevOps leaders planning the post-Advertising Studio stack.