Woman’s Day Media Kit

Woman's Day tailors its content to suit everyday women, inspiring them to lead their best lives by speaking to their values and focusing on what's important to them—from home and style to health and relationships.

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Woman’s Day boasts a reach of over 17 million on print, digital, and social platforms, with more than half of its visitors coming from search engines.

That said, Woman's Day might be worth a try if your company caters to affluent women aged 40-50.

Woman’s Day: By the Numbers

Here are a few stats to note as you consider Woman's Day for advertising opportunities.

10.8m+ readers on print
3.1m+ readers on digital
3.2m+ followers on social media
73% of its readers are homeowners
Has a readership with a median age of 56
Print readers have a median HHI of $63k
Digital readers have a median HHI of $99k
460k+ newsletter subscribers

Woman’s Day Digital Advertising Opportunities

Woman's Day exists among a portfolio of brands operated under Hearst Magazines. The parent company (Hearst Magazines) offers a wide variety of opportunities to companies that wish to partner with it through its brands, including Woman's Day.

Let’s look at a few.

Events—Hearst hosts over 70 events every year and has attracted over 5 million attendees to its virtual events.
Branded Content—Woman’s Day connects its partners to over 6 million website and social media audiences by developing and delivering branded content such as articles, videos, social media posts, and more.
Display Advertising—Woman’s Day allows you to promote your products and services to over 3 million regular website visitors through display advertising.
Commerce—Hearst helps drive sales for eligible companies by testing and recommending products to its audience using a combination of storytelling and sophisticated targeting technology across its magazines. 87% of Hearst’s audience shop regularly online and account for 30% of UK retail spend.

Woman’s Day Digital Advertising Units

The following ad units are provided by Hearst Magazine and apply to Woman's Day and every other brand under the Hearst franchise.

Let’s look at them below.

Universal Ad Units

Ad Units	Dimensions	Supported Devices
Billboard	970 x 250 pixels	Desktop
MPU	300 x 600 pixels	Desktop, tablet, and mobile
Leaderboard	728 x 90 pixels	Desktop
DMPU/Half Page	300 x 600	Desktop
Super Leaderboard	970 x 90	Desktop

Custom

Ad Units	Dimensions	Supported Devices
Superhero	Full-Width x 450 pixels	Desktop, tablet, and mobile
Miniscroller	Min: 320 x 300 pixels Max: 640 x 300 pixels	Mobile
Shoppable Gallery	Full-Width x 450 pixels	Desktop, tablet, and mobile
Assembly Ad	Responsive from 1025 x 350 pixels	Desktop, tablet, and mobile
Social Display Ad	300 x 400 pixels	Mobile

Video

Ad Units

Dimensions

Supported Devices

Pre-roll

Desktop: 400 x 300 or larger

Mobile: Size varies based on screen size

Desktop, tablet, and mobile

Outstream (in-read)

Min: 640 x 360 pixels

Max: 1920 x 1080 pixels

Desktop, tablet, and mobile

Woman’s Day Digital Ad Rates

Digital ad rates are undisclosed on Woman’s Day’s website and media kit. To get information on the brand's digital ad rates, please contact the ad team through the contact page below.

Contact