Vanity Fair Media Kit

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Vanity Fair boasts a large community of affluent individuals and luxury lovers, with a combined spend of $22.5B on fashion in the US alone.

Vanity Fair’s readers are generally described as “hyper-shoppers” and “hyper-luxe.” Thus, if you’re looking to engage with people that are highly interested in luxury, Vanity Fair might have good opportunities for you.

Vanity Fair: By the Numbers

In its nine years of existence, Vanity Fair has racked up some impressive numbers as a media brand. Here are some stats you might want to know as you consider the brand for advertising opportunities.

77% female readership
44m+ global MUVs on digital
9m+ monthly readers on print
22m+ social media followers
76m+ video views from the US
$22.2B spent on fashion items
1.5X more likely to reach entertainment influentials

Digital Advertising Opportunities

Vanity Fair has a few offerings that let you deliver your brand messaging to its readers and followers. Let’s take a look at the major ones.

Events—Vanity Fair hosts over ten live events every year and is always open to partnerships from brands that want to drive meaningful impact through brand alignment, thought leadership, and amplification.
Website—Vanity Fair records over 44 million MUVs, presenting a promising opportunity for brands that want to engage with a community of luxury spenders.
Newsletter—Vanity Fair currently has a collection of 6 newsletters and is open for sponsorships from brands looking to tap into its highly engaged readership.
Podcast—The brand is open to businesses that want to connect with its audience across its portfolio of 5 podcast programs.

Vanity Fair Digital Ad Units

Vanity Fair offers a few units for advertising on its digital platforms. All ad units are compatible with rich media. However, only 15 to 30-second videos with user-initiated sounds are allowed.

Let’s look at them below.

MPU

MPU delivers your ad within a 300px x 250px unit. On desktop devices, it appears on the right-hand rail. On tablet and mobile devices, it appears just above the editorial content.

Double Sky

Double Sky delivers your ads within a 300px x 600px unit. On desktop devices, it appears on the page's right-hand rail. It takes up half of the screen on tablets, appearing right above the editorial content. On mobile devices, it appears under the editorial content.