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The Economist Media Kit

As a leading brand in data journalism, The Economist delivers content for high-profile individuals, organizations, and entrepreneurs who want to stay abreast of events within the world of business, politics, science, and arts.

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Forbes Media Kit

As a leading media brand in business and finance, Forbes tailors its content to suit influential leaders and successful entrepreneurs as well as growing business owners who aspire to be the best in their industries.

Los Angeles Times Media Kit

As the largest metropolitan daily newspaper in the United States, LA Times delivers valuable stories to a diverse group of affluent readers spanning from business decision makers to politicians and from HNW investors to fashion enthusiasts.

New York Times Media Kit

The New York Times (NYT) is recognized as a leading brand in independent journalism. With its recent exploits in Augmented Reality, the brand is constantly exploring new ways to keep readers engaged and bring more results for its advertising partners.

marketing dashboard template

The Economist Media Kit

As a leading brand in data journalism, The Economist delivers content for high-profile individuals, organizations, and entrepreneurs who want to stay abreast of events within the world of business, politics, science, and arts.

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See full media kitSee full media kit

The Economist reaches a weekly average of 6.5 million readers across its print and digital platforms.

Owing to its focus on business, politics, and general world events, The Economist offers promising advertising opportunities for companies that want to connect to a community of affluent and influential readers.

By the Numbers

Here are some stats you might find valuable as you consider The Economist for advertising opportunities.

  • 1m+ premium digital subscribers.
  • 10m+ monthly unique visitors.
  • 57m+ followers on social media.
  • 2.8m+ net email newsletter distribution per month with a 22% open rate.
  • 80+ annual events in 30 countries.

Digital Advertising Opportunities

The Economist has a wide range of digital offerings that allow you to connect with your ideal prospects on its digital platforms.

Let's explore the main ones.

The Economist Online—The online edition contains everything from the print edition alongside daily blogs, audio, and video programs. The Economist Online receives 10.5 million unique visitors every month.

The Economist App—The app allows The Economist’s print readers to access the same content using their mobile devices. The Economist App records over 1 million unique users every month.

Economist Impact—The Economist hosts over 80 annual events, bringing together some of the world’s most influential individuals.

Digital Ad Units/Specs

The red boxes in the images below represent the various digital ad units available on The Economist.

Desktop Units

Billboard

Delivers your ads within a 970 x 250-pixel unit on the top of the web page.

DMPU

Displays your ads within a 300 x 600-pixel unit on the right-hand rail of the web page.

MPU

Makes your ads visible in a 300 x 250-pixel unit on the page’s right-hand rail and also within its editorial content.

Mobile Units

Interscroller

Delivers a full-page, scrollable ad experience for The Economist’s readers, encouraging them to engage with your brand.

MPU (Mobile)

Shows your ads in a 300 x 250-pixel unit within the page’s editorial content.

MPU (Mobile App)

Displays your ads within a 300 x 250-pixel unit across The Economist App.

Video Units

Mobile and Desktop

Each unit delivers your 15 to 30-second video ads within The Economist’s editorial content. 

Newsletter Units

Mobile and Desktop

Displays your ads in a 300 x250-pixel unit on top of the page and within the content.

The Economist Digital Ad Rates

The Economist has a wide range of offerings for multiple regions all available at different rates.  However, this section will focus on ad rates for North American offerings. 

Let’s look at some of them below.

Daily Sponsorships

Offering

Rate Per Day

Homepage Takeover

$5,695

Homepage + Weekly Edition Section Front Page

$7,055

Homepage + Weekly Edition Section Front + Leaders Section Front

$9,945

Leaders Section

$2,900

United States Section

$3,700

The World This Week

$10,115

Business and Finance & Economics Section

$4,845

Science & Technology Section

$2,125

First Impression Run of Audience

$17,000

Weekly Sponsorships

Offering

Rate Per Week

Special Report Package

$14,847

Weekly Edition Section Front Takeover

 $9,520

1843 Content Takeover

$23,996

Monthly Sponsorships

Offerings

Rates Per Month

The World IF (July)

$35,700

The World IF (Jul-Aug)

$45,475

The World Ahead (Nov - Dec)

 $156,417

The World Ahead (Jan)

 $92,743

The World Ahead (Feb)

 $44,318

The World Ahead (Mar)

$19,406

The World Ahead (Nov-Mar)

 $312,884

Run of Economist.com

Offering

Cost Per View

MPU Ad

$39

DMPU Ad

$56

Billboard Ad

$60

In-content Video (15 Seconds)

$0.40

Full-page Synced Ads

$155

Audience

Offering

Cost Per View

MPU Ad

$45

DMPU Ad

$66

Billboard Ad

$70

In-content Video (15 Seconds)

$0.60

Full-page Synced Ads

$181

The Economist Complete Ad Rates

Details on ad rates for specific countries as well as rates for other offerings are included in the full rate sheet, which can be accessed below:

Full Ad Rate Sheet

For further inquiries, you can reach The Economist’s team through the contact page below:

Contact Page

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The Economist Media Kit

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The Economist Media Kit

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The Economist Media Kit

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The Economist Media Kit

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The Economist Media Kit

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