The Economist Media Kit
As a leading brand in data journalism, The Economist delivers content for high-profile individuals, organizations, and entrepreneurs who want to stay abreast of events within the world of business, politics, science, and arts.
The Economist reaches a weekly average of 6.5 million readers across its print and digital platforms.
Owing to its focus on business, politics, and general world events, The Economist offers promising advertising opportunities for companies that want to connect to a community of affluent and influential readers.
By the Numbers
Here are some stats you might find valuable as you consider The Economist for advertising opportunities.
- 1m+ premium digital subscribers.
- 10m+ monthly unique visitors.
- 57m+ followers on social media.
- 2.8m+ net email newsletter distribution per month with a 22% open rate.
- 80+ annual events in 30 countries.
Digital Advertising Opportunities
The Economist has a wide range of digital offerings that allow you to connect with your ideal prospects on its digital platforms.
Let's explore the main ones.
The Economist Online—The online edition contains everything from the print edition alongside daily blogs, audio, and video programs. The Economist Online receives 10.5 million unique visitors every month.
The Economist App—The app allows The Economist’s print readers to access the same content using their mobile devices. The Economist App records over 1 million unique users every month.
Economist Impact—The Economist hosts over 80 annual events, bringing together some of the world’s most influential individuals.
Digital Ad Units/Specs
The red boxes in the images below represent the various digital ad units available on The Economist.
Desktop Units
Billboard
Delivers your ads within a 970 x 250-pixel unit on the top of the web page.
DMPU
Displays your ads within a 300 x 600-pixel unit on the right-hand rail of the web page.
MPU
Makes your ads visible in a 300 x 250-pixel unit on the page’s right-hand rail and also within its editorial content.
Mobile Units
Interscroller
Delivers a full-page, scrollable ad experience for The Economist’s readers, encouraging them to engage with your brand.
MPU (Mobile)
Shows your ads in a 300 x 250-pixel unit within the page’s editorial content.
MPU (Mobile App)
Displays your ads within a 300 x 250-pixel unit across The Economist App.
Video Units
Mobile and Desktop
Each unit delivers your 15 to 30-second video ads within The Economist’s editorial content.
Newsletter Units
Mobile and Desktop
Displays your ads in a 300 x250-pixel unit on top of the page and within the content.
The Economist Digital Ad Rates
The Economist has a wide range of offerings for multiple regions all available at different rates. However, this section will focus on ad rates for North American offerings.
Let’s look at some of them below.
Daily Sponsorships
Offering | Rate Per Day |
Homepage Takeover | $5,695 |
Homepage + Weekly Edition Section Front Page | $7,055 |
Homepage + Weekly Edition Section Front + Leaders Section Front | $9,945 |
Leaders Section | $2,900 |
United States Section | $3,700 |
The World This Week | $10,115 |
Business and Finance & Economics Section | $4,845 |
Science & Technology Section | $2,125 |
First Impression Run of Audience | $17,000 |
Weekly Sponsorships
Offering | Rate Per Week |
Special Report Package | $14,847 |
Weekly Edition Section Front Takeover | $9,520 |
1843 Content Takeover | $23,996 |
Monthly Sponsorships
Offerings | Rates Per Month |
The World IF (July) | $35,700 |
The World IF (Jul-Aug) | $45,475 |
The World Ahead (Nov - Dec) | $156,417 |
The World Ahead (Jan) | $92,743 |
The World Ahead (Feb) | $44,318 |
The World Ahead (Mar) | $19,406 |
The World Ahead (Nov-Mar) | $312,884 |
Run of Economist.com
Offering | Cost Per View |
MPU Ad | $39 |
DMPU Ad | $56 |
Billboard Ad | $60 |
In-content Video (15 Seconds) | $0.40 |
Full-page Synced Ads | $155 |
Audience
Offering | Cost Per View |
MPU Ad | $45 |
DMPU Ad | $66 |
Billboard Ad | $70 |
In-content Video (15 Seconds) | $0.60 |
Full-page Synced Ads | $181 |
The Economist Complete Ad Rates
Details on ad rates for specific countries as well as rates for other offerings are included in the full rate sheet, which can be accessed below:
For further inquiries, you can reach The Economist’s team through the contact page below: