Harper’s BAZAAR Media Kit

With a mix of authority and insider insight, Harper’s BAZAAR shines the spotlight on the works of visionary stylists, expressive photographers, and gifted designers, covering what’s new and what’s next for women of all ages.

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Established in 1867, Harper’s BAZAAR is currently the oldest fashion magazine in the world and has garnered over 15 million readers on print and digital platforms.

Harper's BAZAAR's readership is dominated by middle and upper-class women with an average annual income of $150k. This makes the brand a good choice for companies looking to engage with affluent, middle-aged women.

Harper’s BAZAAR: By the Numbers

Here are a few stats that might interest you as you consider Harper’s BAZAAR for advertising opportunities.

2.7m+ readers on print with an average HHI of $198k
12.5m+ monthly unique visitors on its website with an average HHI of $102k
Female readership with an average age of 43
10 issues published per year
20m+ followers across major social media
400m+ views on YouTube
Available in 12 countries

Harper’s BAZAAR Digital Advertising Opportunities

Harper’s BAZAAR is among the portfolio of brands published under Hearst Magazines. The brand offers a few advertising opportunities through its parent company, spanning from display advertising to physical and virtual events.

Let’s look at some of them.

Display Advertising— Harper’s BAZAAR offers a slew of responsive display advertising units to companies that want to reach its 12.5m+ website visitors.
Accreditation— Harper’s BAZAAR allows companies to send in their products for testing and recommendation. Hearst’s brands are trusted by millions of readers, and their recommendations have a track record of boosting sales and consideration.
Branded Content— The company helps you connect with its audience by creating branded articles, videos, social media posts, and more.
Experiential— Hearst organizes over 70 branded events annually, with over 5 million virtual event attendees in its records.

Harper’s BAZAAR Digital Ad Units

Hearst Magazine offers several standard, custom, and video ad units to advertisers looking to connect with its audiences through Harper’s BAZAAR and its sister brands.

Let’s look at them below.

Universal Ad Units

Ad Units	Dimensions	Supported Devices
Billboard	970 x 250 pixels	Desktop
MPU	300 x 600 pixels	Desktop, tablet, and mobile
Leaderboard	728 x 90 pixels	Desktop
DMPU/Half Page	300 x 600	Desktop
Super Leaderboard	970 x 90	Desktop

Custom

Ad Units	Dimensions	Supported Devices
Superhero	Full-Width x 450 pixels	Desktop, tablet, and mobile
Miniscroller	Min: 320 x 300 pixels Max: 640 x 300 pixels	Mobile
Shoppable Gallery	Full-Width x 450 pixels	Desktop, tablet, and mobile
Assembly Ad	Responsive from 1025 x 350 pixels	Desktop, tablet, and mobile
Social Display Ad	300 x 400 pixels	Mobile

Video

Ad Units

Dimensions

Supported Devices

Pre-roll

Desktop: 400 x 300 or larger

Mobile: Size varies based on screen size

Desktop, tablet, and mobile

Outstream (in-read)

Min: 640 x 360 pixels

Max: 1920 x 1080 pixels

Desktop, tablet, and mobile

Harper’s BAZAAR Digital Ad Rates

Ad rates are not disclosed on Harper’s BAZAAR’s website and its media kit. To get details on the magazine’s ad rates, please get in touch with the ad ops team using the contact page below.

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