Sports Illustrated Media Kit

Established in 1954, Sports Illustrated has been on the scene of sports journalism, illuminating the full scope of the sports ecosystem for over 100 million enthusiasts across the world.

Sports Illustrated’s readership is dominated by men on print and digital platforms, with a combined male/female ratio of 70%/30%. The brand also has an affluent circulation, with homeowners making up 71% of its combined consumer base across print and digital.

More than 50% of its digital audience reportedly earns above $100k a year.

This makes Sports Illustrated a promising advertising partner for companies looking to connect with affluent sports enthusiasts.

Sports Illustrated: By the Numbers

Here are some stats you might find interesting as you consider Sports Illustrated for advertising opportunities.

68 years of sports journalism
Male/female ratio of 77%/23% on print and 63%/37% on digital
86m+ monthly unique visitors on digital
Median age of 54
73% of its online readers are homeowners
19m+ followers on social media
Median HH1 of $100k for online readers

Sports Illustrated Digital Advertising Opportunities

Sports Illustrated has its footprint on multiple channels, from website and social media to video platforms and podcasts. This gives the brand more avenues to connect with its readers and offer more advertising opportunities to its partners.

Let’s take a look at some of them below.

Digital—Sports Illustrated connects you to over 80 million monthly visitors on its digital platforms through a wide range of offerings, from native to display.
Video—Sports Illustrated produces over 3,000 videos every quarter, from live programs to breaking news and event-specific content. The brand also offers custom video solutions to all kinds of advertisers.
Podcast—Sports Illustrated recently partnered with iHeart Radio to launch a portfolio of 5 podcast shows. This has opened up an extra channel for advertisers to connect with the brand’s audience.
Swimsuit—Swimsuit is Sports Illustrated’s flagship issue with a focus on female celebrities. The annual issue records a reach of over 70 million consumers at every launch.

Sports Illustrated Digital Ad Units

Sports Illustrated offers full-run advertisements to eligible brands. This means that if accepted, your ads may automatically appear in print and digital editions.

Here are some of the digital ad units available on Sports Illustrated.

Leaderboard

This ad unit serves your ad as a 728 x 90px banner on desktop devices. It appears just above the editorial content. The Leaderboard unit is also deliverable on mobile and tablet devices.

MPU

On desktop, MPU delivers your ad within a 300 x 250px unit at the right-hand rail of the page. On mobile, it is displayed within the editorial content.

Popup Video

This displays your ad as a pre-roll to a pop-up video at the bottom right corner of the reader’s desktop screen.

Bottom Sticky Unit

This unit delivers your ad as a 728 x 90px banner at the bottom of the screen. It sticks to the lower end of the screen as the reader scrolls through the editorial content.

DMPU

On desktop, DMPU serves your ad at the right-hand rail of the page within a 300 x 600px unit. On mobile, it is converted to a regular MPU unit delivered within the content.

In-Content

On desktop, the In-Content unit displays your ad as a 678 x 140px banner within Sports Illustrated’s editorial content. On mobile devices, it is rendered as an MPU unit.