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From news and in-depth analysis to stats, highlights, and score reports, Sports Illustrated connects enthusiasts of all ages to the world of sports through a mix of unparalleled access, artistic storytelling, and agenda-free investigation.
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From news and in-depth analysis to stats, highlights, and score reports, Sports Illustrated connects enthusiasts of all ages to the world of sports through a mix of unparalleled access, artistic storytelling, and agenda-free investigation.
Established in 1954, Sports Illustrated has been on the scene of sports journalism, illuminating the full scope of the sports ecosystem for over 100 million enthusiasts across the world.
Sports Illustrated’s readership is dominated by men on print and digital platforms, with a combined male/female ratio of 70%/30%. The brand also has an affluent circulation, with homeowners making up 71% of its combined consumer base across print and digital.
More than 50% of its digital audience reportedly earns above $100k a year.
This makes Sports Illustrated a promising advertising partner for companies looking to connect with affluent sports enthusiasts.
Here are some stats you might find interesting as you consider Sports Illustrated for advertising opportunities.
Sports Illustrated has its footprint on multiple channels, from website and social media to video platforms and podcasts. This gives the brand more avenues to connect with its readers and offer more advertising opportunities to its partners.
Let’s take a look at some of them below.
Sports Illustrated offers full-run advertisements to eligible brands. This means that if accepted, your ads may automatically appear in print and digital editions.
Here are some of the digital ad units available on Sports Illustrated.
This ad unit serves your ad as a 728 x 90px banner on desktop devices. It appears just above the editorial content. The Leaderboard unit is also deliverable on mobile and tablet devices.
On desktop, MPU delivers your ad within a 300 x 250px unit at the right-hand rail of the page. On mobile, it is displayed within the editorial content.
This displays your ad as a pre-roll to a pop-up video at the bottom right corner of the reader’s desktop screen.
This unit delivers your ad as a 728 x 90px banner at the bottom of the screen. It sticks to the lower end of the screen as the reader scrolls through the editorial content.
On desktop, DMPU serves your ad at the right-hand rail of the page within a 300 x 600px unit. On mobile, it is converted to a regular MPU unit delivered within the content.
On desktop, the In-Content unit displays your ad as a 678 x 140px banner within Sports Illustrated’s editorial content. On mobile devices, it is rendered as an MPU unit.
Sports Illustrated has not specified its digital ad rates on its website or media kit.
Please contact the marketing team using the contact page below to get information on applicable digital ad rates.
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