InStyle Media Kit

Founded in 1994, InStyle has grown in size and influence, gaining over 19 million monthly readers on its print and digital platforms.

According to Dotdash Meredith’s fact sheet, 60% of InStyle’s readers have taken action as a result of reading an ad. This makes the brand a promising publisher for advertisers looking to reach women with high spending capabilities.

Instyle: By the Numbers

Here are some stats to keep in mind as you consider InStyle for advertising opportunities.

• InStyle has 14m+ monthly unique visitors on its website
• Its readers have a median age of 45
• Its readership comprises 87% women and 13% men
• Its readership has a median household income of $84k
• 62% of its readers are homeowners
• 56% of its readers are married
• It has 45m+ followers on social media

InStyle Digital Advertising Opportunities

Here are some advertising opportunities you’d find on InStyle.

• Social Packages—InStyle has over 45 million followers on major social media platforms and allows advertisers to tap into its powerful followership through brand partnerships.
• Native Solutions—InStyle’s native solutions allow advertisers to connect with its 14 million monthly website visitors through sponsored editorial content.
• Custom 360 Programs—This offering allows you to partner with InStyle in hosting custom programs tailored to its audience in a bid to earn brand exposure and trust.
• Digital Display—The digital display solution gives you access to a wide range of high-impact ad units to help you deliver your brand messaging to InStyle's highly engaged readers.

InStyle Digital Ad Units

InStyle offers a wide variety of ad units on its digital platforms. Let’s look at the major ones below.

Display

Billboard

Compatible with rich media and custom integrations, Billboard delivers your ad within a 970 x 250px unit on desktop devices only.

Half Page

Deliverable on desktop and tablet, Half Page displays your brand messaging in a 300 x 600px unit.

Leaderboard

Leaderboard displays your ad content in a 728 x 90px unit on the top of the page.

Mobile Adhesion

Compatible only with mobile devices, this unit delivers your ads as sticky elements at the foot of InStyle’s readers’ mobile screens.

Native

Native Post + Distribution

Involves the development of brand content in partnership with InStyle’s content development team. This post is designated “paid content” and distributed across the brand's onsite and offsite channels.

Native Video + Distribution

The content development team creates and distributes branded video content on behalf of your company through its social and video ad units.

Audio

Rotational Audio Ads

Serves your audio assets in available placements on programs within Meredith’s Podcast Network.

Social

Amplify Social

Allows you to have your brand messaging created and shared on InStyle’s social media pages.

Collections

Uses a shoppable functionality in social posts, allowing users to browse through multiple products and click through to the point of sale.

Sponsorships

Newsletter Sponsorship

Positions your brand messaging within Meredith’s (InStyle’s parent company) newsletters.

Co-Branded Partnership Email Offers

Delivers a co-branded email to consumers who have opted to receive messages and offers from Meredith and its partners.

Editorial Content Program

Enables you to partner with InStyle’s editorial content programs tied to special themes.

Video

Mid-Roll OTT

Delivers your ads within a mid-roll slot across Meredith’s OTT channels.

Video Pre Roll

Displays your ads as non-skippable videos that play before Meredith’s video content begins.

InStyle Digital Ad Rates

Digital ad rates are not disclosed on InStyle’s media kit. For information on the brand's digital advertising rates, please get in touch with the marketing team using the contact page below.