Wired Media Kit

The Economist Media Kit

As a leading brand in data journalism, The Economist delivers content for high-profile individuals, organizations, and entrepreneurs who want to stay abreast of events within the world of business, politics, science, and arts.

New York Times Media Kit

The New York Times (NYT) is recognized as a leading brand in independent journalism. With its recent exploits in Augmented Reality, the brand is constantly exploring new ways to keep readers engaged and bring more results for its advertising partners.

Business Insider Media Kit

With international editions in more than ten countries, Business Insider is constantly at the forefront of global storytelling, delivering content for its growing readership.

Wired boasts a large community of C-Level executives and affluent tech enthusiasts with an estimated total spending power of $1 Trillion.

The brand is best-suited for advertisers interested in connecting with tech enthusiasts with high spending capabilities.

Wired: By the Numbers

Let’s look at some stats that might interest you as you consider Wired for advertising opportunities.

30 million global monthly unique visitors.
6 million monthly readers on print.
25 million followers on social.
$50.9 billion spent on tech products in the US alone.
1 in 2 Wired readers is on the lookout for new technology.
Wired readers are 2X more likely to reach C-suite.
61/39% male/female ratio.

Digital Advertising Opportunities

Like every other media brand, Wired has a few offerings that let you connect with its audience. Let’s take a look at the major ones.

Events and Virtual Briefings—Wired hosts over 30 live and virtual events every year and is always open to partnering with brands that want to make meaningful impacts.
Podcast—The brand is open to brands that want to connect with its audience across its portfolio of 7 podcast programs.
Website—Wired.com attracts over 30 million unique visitors every month, presenting a promising opportunity for brands that want to reach a community of affluent tech enthusiasts.
Newsletter—Wired allows advertisers to partner with them to deliver meaningful content to its subscribers across its portfolio of daily, weekly, and monthly newsletters.

Wired Digital Ad Units

Wired offers a wide range of ad units for desktop, tablet, and mobile devices using its proprietary ad creation tool—Conde Nast Celtra AdCreator.

Let’s take a look at them.

Homefill

Delivers your ad content on Wired’s main home and section home pages. This unit is compatible with images and videos and is deliverable on desktop (1280px x350px), tablet (640px x 350px), and mobile devices (320px x 350px).

In-Content

Shows your ads within Wired’s editorial content. The In-Content unit is available on desktop (1280px x250px), tablet (640px x 250px), and mobile (320px x 250px).

Gallery Interstitial

Available only on desktop devices, this ad unit delivers a 1000px x 600px ad within Wired’s editorial content.

Pre Roll Video

Available on all devices, Pre Roll Video delivers your ads right before a featured video on Wired’s YouTube channel.

Billboard

Available only on desktop, Billboard shows your ad as a 970px x 250px unit on top of the page, just before the editorial content.

Leaderboard

Wired’s Leaderboard is a 728px x 90px banner ad unit deliverable on desktop and tablet devices only. It displays your ad on the top of the page, just before the editorial content.

Double Sky

Double Sky delivers your ads within a 300px x 600px unit. On desktop devices, it appears on the page's right-hand rail. It takes up half of the screen on tablets, appearing right above the editorial content. On mobile devices, it appears under the editorial content.

MPU

MPU delivers your ad in a 300px x 250px unit. On desktop devices, it appears on the right-hand rail. On tablet and mobile devices, it appears just above the editorial content.

WIRED Digital Ad Rates

Wired’s digital ad rates are undisclosed within the public domain. Feel free to reach the ad ops team using the contact page linked below to get specific information.

Wired Contact Page