The effect of Covid-19 on digital ad spending of US companies

We analysed around 6000 companies from our pipeline: extracted dataset with key details on the companies such as vertical, firmographics, revenue, adtech providers, etc.

After enriching this data with AdSpends evaluations based on SemRush, our own estimations, and other trusted sources we applied machine learning algorithms, decision tree, and logistic regression model to the extracted dataset.

As a result we’ve got chances for different categories to increase ad spendings.