Improvado Launches Comprehensive Partnership Program to Accelerate Growth and Innovation

February 25, 2025
October 20, 2025
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San Francisco, CA – February 25, 2025 – Improvado, a leading marketing data analytics and intelligence platform, is excited to announce the launch of its new Partnership Program. This initiative offers referral and reseller options, as well as technical collaborations with other vendors, aiming to foster innovation and expand market reach.

In today's dynamic business environment, channel partnerships have become increasingly vital. They enable companies to leverage each other's strengths, access new markets, and deliver enhanced value to customers. Improvado's Partnership Program is designed to create synergistic relationships that drive mutual growth and success.

"Our new Partnership Program reflects Improvado's commitment to collaboration and innovation," said Daniel Kravtsov, Co-Founder and CEO of Improvado. "By offering flexible partnership models, we aim to empower our partners to deliver exceptional value to their clients and accelerate their business growth."

Scott Bennett, Chief Revenue Officer of Improvado, added, "Channel partnerships are a cornerstone of our growth strategy. This program provides our partners with the tools and support they need to succeed, while also enhancing our offering to the market."

The Partnership Program includes:

  • Referral Partnerships: Partners can refer clients to Improvado and receive revenue share.
  • Reseller Partnerships: Businesses can integrate Improvado's solutions into their offerings, providing added value to their customers.
  • Technical Partnerships: Vendors can collaborate with Improvado to develop integrated solutions that address complex marketing data challenges.

For more information about Improvado's Partnership Program and how to become a partner, please visit https://improvado.io/company/partners.

FAQ

How long has Improvado been available in the market?

Improvado has been available in the market for years, consistently enhancing its features and integrations to serve enterprise and agency clients.

How does Improvado compare to its competitors, such as Analytic Partners?

Improvado offers an end-to-end marketing analytics solution with 500+ integrations, automated data pipelines, governance, attribution, dashboards, and AI insights, whereas Analytic Partners concentrates primarily on marketing mix modeling (MMM).

What is the market presence and history of Improvado?

Improvado is not a new platform; it has a long-standing presence in the market and is trusted by Fortune 500 companies and global agencies. The platform continuously evolves with new features such as AI-powered dashboards, attribution modeling, and compliance frameworks.

What is Improvado's pricing model?

Improvado's pricing is usage and consumption-based, with all connectors and destinations included in every plan.

What types of industries and company sizes does Improvado target?

Improvado is designed for mid-market and enterprise companies, particularly agencies.

How is Improvado pricing structured?

Improvado's pricing is based on usage and data volume, not ad spend.

What APIs does Improvado offer?

Improvado offers APIs for connecting with custom sources and for pushing harmonized data to preferred destinations.
⚡️ Pro tip

"While Improvado doesn't directly adjust audience settings, it supports audience expansion by providing the tools you need to analyze and refine performance across platforms:

1

Consistent UTMs: Larger audiences often span multiple platforms. Improvado ensures consistent UTM monitoring, enabling you to gather detailed performance data from Instagram, Facebook, LinkedIn, and beyond.

2

Cross-platform data integration: With larger audiences spread across platforms, consolidating performance metrics becomes essential. Improvado unifies this data and makes it easier to spot trends and opportunities.

3

Actionable insights: Improvado analyzes your campaigns, identifying the most effective combinations of audience, banner, message, offer, and landing page. These insights help you build high-performing, lead-generating combinations.

With Improvado, you can streamline audience testing, refine your messaging, and identify the combinations that generate the best results. Once you've found your "winning formula," you can scale confidently and repeat the process to discover new high-performing formulas."

VP of Product at Improvado
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