Gather data from online and offline sources
Securely transfer and integrate your data
Get a quality dataset ready for further analysis
Get notified of any data, campaign or ops issues
Easily analyze data and discover actionable insights
Explore our collection of pre-built sources
Organize data in your preferred storage
Analyze data via dashboards for any BI tool
Use natural language for Ad-Hoc analytics
Maximize and prove your marketing ROI
Solve data pipelines for any marketing use case
Gain full visibility over your marketing performance
Discover The Trade Desk's features & best practices. From campaign setup to data-driven strategies, explore programmatic advertising.
Compare Bing Ads and Google Ads in 2024: features, benefits, and which platform suits your needs. Get a comprehensive comparison now!
Discover the significance of Quora Ads in 2024, understand its audience, and explore the potential of Q&A advertising for optimal campaign results.
Explore the significance of Twitter Ads in 2024. Learn about ad formats, audience insights, and strategies for budget optimization for impactful campaigns.
Dive into the world of Amazon Ads analytics. Understand the ecosystem, monitor key metrics, and optimize campaigns for peak performance.
Dive into the world of TikTok advertising. Discover ad types, crafting engaging content, targeting strategies, and performance metrics.
Master Facebook (Meta) Ads Analytics with our ultimate guide. Learn monitoring, optimization, best practices & tools to enhance your strategy.
Unlock success with our comprehensive guide to mastering Google Ads campaigns. From types to tracking, get the insights you need. | Improvado
Explore the evolution, benefits, and strategies of LinkedIn Ads in 2024. Dive into ad formats, targeting, and optimization for effective B2B marketing.
Discover the pivotal role of client reporting in fostering trust, ensuring accountability, and guiding informed decisions in the agency—client relations.
This is a complete guide to walled gardens in advertising. Uncover walled gardens' advantages, challenges, and strategies to navigate these ad platforms.
Unlock the full potential of digital marketing with the PESO framework. Learn about Paid, Earned, Shared, and Owned media strategies to boost online presence.
Dive into the world of social media data mining. Discover how extracting and analyzing online data can offer valuable insights for informed decision-making.
Unveil the pivotal Google Ads metrics crucial for campaign success. Dive deep into their significance and strategies to harness them effectively.
Unlock the potential of Pinterest for unparalleled blog traffic in 2024. Explore best practices, actionable tips, and analytics for sustained success.
Explore best practices and challenges in launching new marketing campaigns. Understand planning, building, monitoring, and evaluating for success.
Explore the various types of marketing campaigns, their components, and what role analytics plays in shaping successful campaigns.
Discover the power of performance marketing for large enterprises. Learn how to measure success, optimize strategies, and drive tangible growth.
Gain deep insights into marketing performance with 3 advanced dashboards. Maximize ROI and refine strategy with Improvado's analytics platform.
Google Ads Dashboard helps to monitor campaign performance, reach, and ROI. Learn best practices of building a dashboard and what metrics to include.
Get into LinkedIn Ads performance tracking with a LinkedIn Ads dashboard. Learn how to build your dashboard and what best practices to follow.
Finance companies find it difficult to innovate their niche. We outlined 4 main challenges and explained how to overcome them with findings from FinTech.
UTM naming conventions are marketing analytics' most critical aspect. Learn how to choose the right naming convention model and use it to its fullness.
Marketers use programmatic advertising platforms to manage ad spending and increase outreach. In this post, we listed the 12 best programmatic tools.
Learn how to use UTM parameters, avoid common UTM tracking mistakes, and leverage automation tools for campaign data management.