Customer story

Develop a proprietary insights engine for a Global Online Genealogy Company

+400 Hours

Time / engineering resources saved:

$720k

Annual cost savings

Customer story

Develop a proprietary insights engine for a Global Online Genealogy Company

+400 Hours

Time / engineering resources saved:

$720k

Annual cost savings

Background

After 15 months of trying to build in-house, one of the largest for-profit genealogy company saved $720k and generated 6x ROI.
Improvado developed a proprietary insights engine used for optimizing campaigns. Data is pushed to the client’s warehouse to visualize in Tableau.

The Challenge

  • Develop a proprietary Insights Engine used for optimizing the company’s promotional campaigns across 40 countries;
  • Report weekly advertising spends across 20+ channels to Finance for budget and pacing purposes;
  • Provide Management with answers regarding marketing promotions and impact on revenue in a timely manner;
  • Stop building Marketing APIs internally (unsuccessful for 15+months).

The Solution

  • Eliminate 400 manual hours spent monthly on data aggregation -- engineers are no longer building APIs and are focused on strategic projects;
  • Analytics team has built a proprietary Insights Engine that feeds off the data pipeline and creates optimization recommendations to increase ROI;
  • Financial reporting deadlines have not been missed as ad spend is readily available on a daily basis;
  • Management can easily see a performance in Tableau dashboards to feed off Improvado Data.

The Result

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Industry:
Genealogy
Location:
Company size:
501-1000

One of the largest for-profit genealogy company

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