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provided by Improvado for tracking ROAS, CPA, and multiple custom metrics
that serves client’s marketing, revenue, and leadership teams
on routine data operations
provided by Improvado for tracking ROAS, CPA, and multiple custom metrics
that serves client’s marketing, revenue, and leadership teams
on routine data operations
Hyperconnect is a global social platform company that provides video and AI-powered products. They help users communicate in real time across borders.
For every marketing insight Hyperconnect needed, a developer had to step away from working on their AI-powered video platform to write custom API code. After automating this process, the Seoul-based tech company enjoys having "a Swiss army knife for marketing data" that transformed its entire analytics approach.
Before partnering with Improvado, Hyperconnect's development team spent valuable time writing code for API calls whenever they needed marketing data from Facebook Ads, Google Ads, Snapchat, and Twitter. This approach not only diverted technical resources from product development but also resulted in non-normalized data that hindered accurate cross-channel analysis.
The marketing team struggled to monitor campaign metrics effectively, lacking the detailed insights needed to optimize campaigns, adjust budgets, and fine-tune bidding strategies. Although they already had an external data warehouse, their data extraction process could still be improved.
Improvado's implementation began with setting up automated connectors for Facebook Ads, Google Ads, Snapchat, TikTok Ads, and other marketing platforms. This immediately freed Hyperconnect's developers from manual API requests, allowing them to focus on higher-priority tasks.
The solution also addressed data normalization challenges by properly grouping and arranging data in their storage. To meet Hyperconnect's need for real-time decision-making, Improvado configured hourly data updates that kept dashboards fresh with the latest insights.
With Improvado's ETL system in place, Hyperconnect experienced a significant shift in how its marketing team operates. Instead of wrestling with data integration tasks, the team now focuses on what matters most: optimizing marketing campaigns.
The solution democratized data access across the organization, giving sales managers, stakeholders, and business analysts immediate access to marketing reports. This company-wide visibility has enhanced collaboration and accelerated decision-making processes. The comprehensive dashboards now serve multiple teams—marketing, revenue, and leadership—creating a streamlined data pipeline that empowers Hyperconnect to make data-driven decisions more efficiently than ever before.
Initially, Improvado provided over 20 marketing reports to track ROAS, CPA, and various custom metrics. As the Hyperconnect team identified the most valuable reports, they further streamlined their data extraction processes.
Most importantly, analysts can now uncover previously overlooked insights and make more precise predictions about marketing outcomes.
“Hyperconnect's challenge went far beyond typical marketing integration. They needed a specialized solution to harmonize marketing channels, revenue platforms, and mobile analytics. We created a unified approach that not only automated extraction but normalized the data, making insights immediately accessible. The comprehensive dashboards we built now serve multiple teams, creating a streamlined pipeline that powers faster, more effective decision-making across their organization.”
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Hyperconnect is a global social platform company that provides video and AI-powered products. They help users communicate in real time across borders.
https://hyperconnect.comFor every marketing insight Hyperconnect needed, a developer had to step away from working on their AI-powered video platform to write custom API code. After automating this process, the Seoul-based tech company enjoys having "a Swiss army knife for marketing data" that transformed its entire analytics approach.
Before partnering with Improvado, Hyperconnect's development team spent valuable time writing code for API calls whenever they needed marketing data from Facebook Ads, Google Ads, Snapchat, and Twitter. This approach not only diverted technical resources from product development but also resulted in non-normalized data that hindered accurate cross-channel analysis.
The marketing team struggled to monitor campaign metrics effectively, lacking the detailed insights needed to optimize campaigns, adjust budgets, and fine-tune bidding strategies. Although they already had an external data warehouse, their data extraction process could still be improved.
Improvado's implementation began with setting up automated connectors for Facebook Ads, Google Ads, Snapchat, TikTok Ads, and other marketing platforms. This immediately freed Hyperconnect's developers from manual API requests, allowing them to focus on higher-priority tasks.
The solution also addressed data normalization challenges by properly grouping and arranging data in their storage. To meet Hyperconnect's need for real-time decision-making, Improvado configured hourly data updates that kept dashboards fresh with the latest insights.
With Improvado's ETL system in place, Hyperconnect experienced a significant shift in how its marketing team operates. Instead of wrestling with data integration tasks, the team now focuses on what matters most: optimizing marketing campaigns.
The solution democratized data access across the organization, giving sales managers, stakeholders, and business analysts immediate access to marketing reports. This company-wide visibility has enhanced collaboration and accelerated decision-making processes. The comprehensive dashboards now serve multiple teams—marketing, revenue, and leadership—creating a streamlined data pipeline that empowers Hyperconnect to make data-driven decisions more efficiently than ever before.
Initially, Improvado provided over 20 marketing reports to track ROAS, CPA, and various custom metrics. As the Hyperconnect team identified the most valuable reports, they further streamlined their data extraction processes.
Most importantly, analysts can now uncover previously overlooked insights and make more precise predictions about marketing outcomes.
“Hyperconnect's challenge went far beyond typical marketing integration. They needed a specialized solution to harmonize marketing channels, revenue platforms, and mobile analytics. We created a unified approach that not only automated extraction but normalized the data, making insights immediately accessible. The comprehensive dashboards we built now serve multiple teams, creating a streamlined pipeline that powers faster, more effective decision-making across their organization.”
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