How Improvado helped Hyperconnect integrate marketing data into its existing data infrastructure

Hyperconnect’s main marketing focus was on Facebook Ads, Google Ads, Snapchat, and Twitter. To extract data from these sources, the company’s development team had to write code each time they needed to invoke the API. This approach negatively impacted cross-channel marketing analysis, slowed down the marketing team, and provided inaccurate data.

Furthermore, Hyperconnect’s data extraction approach made it difficult to store and arrange data inside the warehouse. Monitoring metrics and campaign statuses was one of the main objectives of the marketing department. That’s why it was crucial to have detailed data for marketing campaign optimization and adjustment of the client’s budgets and bidding strategies.

Before our collaboration, Hyperconnect already had an external data warehouse for their marketing information. Thus, our primary responsibility was to optimize the extraction process and streamline data to their storage.

Our solution helped Hyperconnect improve their marketing performance indicators and reduce employees' time on routine data operations. Now, our client has access to more granular data and makes informed decisions faster. According to Hyperconnect, their marketing team now concentrates on marketing campaign optimization rather than data integration tasks. 

Furthermore, our ETL system provided employees across the company with easy access to all marketing reports. Sales managers, stakeholders, business analysts, and other competent employees can now analyze the company’s marketing efforts whenever they need to and instantly draw up marketing reports. 

Our advanced data extraction system has helped the company’s analysts find previously overlooked data and more precisely predict the outcomes of marketing strategies.  We’ve also provided Hyperconnect with more flexibility. Improvado is a scalable system, so when our client needs to add new marketing sources, we’ll be able to do it in a matter of seconds.

Why Improvado?

Hyperconnect didn’t consider any solutions other than Improvado. Having found many positive reviews, the company’s HQ contacted us to solve their data extraction issues. During this collaboration, they complimented the high service level and the quality of our product. Hyperconnect described Improvado as “A Swiss army knife for marketing data.” 

Here’s what our client says about Improvado's influence on their marketing processes: “I believe we can now concentrate on more important tasks, such as optimization of the marketing campaigns, rather than data integration tasks.” We’ve helped Hyperconnect to significantly reduce their efforts on manual data operations and shortened the process of extracting new data.