IT resources savings
IT resources savings
Peter runs Digital Marketing at The University of San Francisco and he’s a HUGE fan. It has allowed him to save hundreds of hours of manual work each month compiling reports. Now he can focus on strategy and optimize faster and increased ROI is the result. His team is thrilled. Listen to what he’s got to say...
With the help of Improvado, USF was able to stop paying for their own database and offload the entire data pipeline process to Improvado. USF has a high bar internally for getting vendor approvals and their ITF department did a full security audit and quickly approved Improvado partnership.
I can't stress how easy it was to set up, if you're doing paid digital marketing with multiple publishers, take a step back and analyze the amount of time is you're doing a lot of analysis and reporting and look at how much time you're spending on that and ask yourself if it's worthwhile to invest in a product like Improvado. It will save time, give you more data points and allow you to spend more time analyzing and optimizing. Everyone wants better performance and Improvado is giving us a step forward towards getting better performance.
Peter Sahaidachny
Digital Marketing manager at the university of San Francisco