Microsoft Ads Data Integration — Bing & Yahoo Search Analytics
Connect Microsoft Ads in 5 minutes. Your AI agent reads campaign performance across Bing, Yahoo, and DuckDuckGo — then correlates spend, conversions, and quality scores with cross-channel insights from 1,000+ sources.
Key Takeaways What your AI agent extracts from Microsoft Ads
Improvado pulls the full Microsoft Advertising API hierarchy: accounts, campaigns, ad groups, ads, keywords, audiences, budgets, and labels. Your agent sees impressions, clicks, conversions, spend, CTR, CPC, CPA, quality score, bid adjustments, impression share, and device/geographic breakdowns. Reporting data refreshes hourly with 1–3 hour latency, while campaign changes sync in real time.
Complete Microsoft Advertising Coverage
Improvado pulls campaigns, ad groups, keywords, audiences, and performance metrics from Microsoft Ads. We capture impressions, clicks, conversions, spend, CTR, CPC, CPA, quality score, bid adjustments, impression share, and device/geographic breakdowns across all campaign types.
Data objects and fields Improvado extracts from Microsoft Ads
| Object | Fields |
|---|---|
| Campaigns | campaign_id campaign_name status budget impressions clicks conversions spend ctr cpc cpa |
| Ad Groups | ad_group_id ad_group_name campaign_id status impressions clicks conversions ctr quality_score |
| Keywords | keyword_id keyword_text ad_group_id match_type bid impressions clicks conversions quality_score impression_share |
| Ads | ad_id ad_title ad_description ad_group_id status impressions clicks ctr |
| Accounts | account_id account_name currency time_zone manager_account_id |
From connection to autonomous action in three steps
Connect
Connect: Authorize via OAuth 2.0 with your Microsoft Advertising developer token. Setup completes in under 10 minutes with automatic backfill of 37 months of historical data.
Ask
Query: Ask your agent Which keywords have impression share below 50% and quality score above 7? It surfaces campaign, ad group, keyword, impressions, impression share, quality score, and bid recommendations in seconds.
Act
Act: Your agent pauses underperforming ads, adjusts bids by device or geography, updates budgets, syncs audience lists, and logs every change with rollback instructions in the audit trail.
What teams ask their AI agent about Microsoft Ads
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Which Microsoft Ads campaigns have quality scores below 5 and CTR under 2% this month?
Your AI agent analyzes Microsoft Ads data and delivers actionable insights — automatically, in seconds.
Compare Microsoft Ads CPA to Google Ads CPA by campaign type over the last 90 days
Your AI agent analyzes Microsoft Ads data and delivers actionable insights — automatically, in seconds.
Pause all keywords with spend over $500 and zero conversions in the last 14 days
Your AI agent analyzes Microsoft Ads data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Microsoft Ads — it optimizes it.
Read
Read: Accounts, campaigns, ad groups, ads, keywords, audiences, budgets, labels. Metrics: impressions, clicks, conversions, spend, CTR, CPC, CPA, quality score, impression share, bid adjustments, device and geographic performance.
Write
Write: Pause or activate campaigns, ad groups, keywords, and ads. Adjust bids by device, location, or audience. Update budgets, labels, and audience lists. Bulk operations via Microsoft Advertising API v13.
Monitor
Monitor: Real-time alerts on quality score drops, impression share loss, budget pacing, conversion rate anomalies, and CPA spikes. Agent recommends bid adjustments and budget reallocations based on cross-channel benchmarks.
Claude, ChatGPT, and Cursor write directly to the Microsoft Advertising API v13: pause underperforming keywords, adjust bids by device or geography, update budgets, and sync audience lists. Every action is logged with timestamp, user, and rollback instructions. Improvado's audit trail ensures governance and compliance across all agent-driven changes.
| Campaign | Quality Score | CTR |
|---|---|---|
| Home Services — Broad Match | 3.2 | 1.4% |
| Insurance Quotes — Generic | 4.1 | 1.7% |
| Legal Consultation — Display | 2.8 | 0.9% |
| HVAC Repair — Non-Brand | 4.4 | 1.8% |
| Plumbing Emergency — Mobile | 3.7 | 1.5% |
Send Microsoft Ads data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Microsoft Ads as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
How does Improvado connect to Microsoft Ads?
What Microsoft Ads data does Improvado pull?
How often does Microsoft Ads data refresh?
Can the AI agent write data back to Microsoft Ads?
Is Microsoft Ads data secure with Improvado?
How does Microsoft Ads connect with other platforms in Improvado?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Microsoft Ads today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.