Data sources
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Smaily

Smaily Integration: Email Marketing Data Unified

Import campaign performance, subscriber data, and email metrics from Smaily. Build comprehensive marketing attribution models in your warehouse.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Smaily to your data warehouse

Improvado connects directly to Smaily's API to extract email campaign metrics, subscriber engagement data, and automation workflow performance. The platform automatically refreshes your email marketing data every hour, eliminating manual exports from Smaily's dashboard. Your campaign analytics flow into BigQuery, Snowflake, or Redshift for deeper analysis. Authentication takes 5 minutes using your Smaily API credentials.

Smaily Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Smaily + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified email marketing data across platforms

Improvado's Marketing Common Data Model normalizes Smaily metrics alongside data from Mailchimp, SendGrid, and other email marketing tools. Compare open rates, click-through rates, and subscriber growth across email platforms in unified dashboards. The standardized schema maps Smaily's campaign structure to consistent field names used across all email providers. Build comprehensive email performance reports that show true cross-platform ROI and engagement trends.

Use Cases

What users ask their Smaily integration

Cross-channel
Compare Smaily email performance against other platforms with unified engagement metrics
3 hrs → 8 min
Budget optimization
Optimize email automation workflows based on cross-platform subscriber behavior analysis
Manual → auto
Executive reporting
Generate executive email marketing reports with revenue attribution and growth metrics
5 hrs → 12 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Smaily metrics can Improvado extract?
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Improvado extracts open rates, click-through rates, delivery rates, bounce rates, and unsubscribe data from Smaily campaigns. The platform also pulls subscriber list information, automation workflow metrics, and A/B test results. All data includes campaign timestamps and subscriber segmentation details for comprehensive analysis.
How often does Improvado sync Smaily data?
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Data syncs every hour by default, ensuring your email marketing dashboards show current campaign performance. You can modify sync frequency to every 30 minutes or daily depending on your reporting needs. Historical campaign data is automatically backfilled when you first connect your Smaily account.
Can I combine Smaily data with other email marketing platforms?
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Yes, Improvado normalizes Smaily metrics with Mailchimp, Klaviyo, Campaign Monitor, and other email tools through the Marketing Common Data Model. This creates unified views of email performance and subscriber engagement across all platforms. Build comprehensive email ROI dashboards that compare deliverability and conversion rates.
What data warehouses support Smaily integration?
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Improvado loads Smaily data into BigQuery, Snowflake, Amazon Redshift, and Azure Synapse Analytics. The platform maintains consistent schema structure across all destinations. You can also send data directly to Tableau, Power BI, or Looker for immediate email campaign visualization and analysis.
Does the integration support multiple Smaily accounts?
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Yes, you can connect multiple Smaily accounts within a single Improvado workspace. Each account's data is clearly labeled and separated in your data warehouse. This enables multi-brand email marketing analysis or agency reporting across different client accounts from one central location.
How does Improvado handle Smaily API rate limits?
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Improvado automatically manages Smaily's API rate limits by distributing requests across optimal time windows. The platform implements intelligent queuing to avoid hitting API thresholds while maintaining data freshness. This ensures consistent email marketing data flow without interruptions or missing campaign metrics.