Attentive Data Integration — SMS & Mobile Marketing Analytics
Connect Attentive in 5 minutes. Your AI agent extracts SMS, email, and push campaign performance with unified customer profiles — then correlates with cross-channel insights from 1,000+ sources.
Key Takeaways What your AI agent extracts from Attentive
Your agent pulls real-time SMS, email, and push campaign events including opt-ins, opt-outs, sends, clicks, and conversions. It accesses unified customer profiles with shopping behavior, identifiers, preferred channels, recent activity, favorite products, and device data powered by Identity AI. All data syncs instantly from e-commerce platforms, CDPs, loyalty programs, and customer service tools across 100+ native integrations.
Unified Multi-Channel Messaging Data
Improvado pulls detailed metrics from Attentive including SMS, email, and push campaign events with opt-ins, sends, clicks, and conversions, unified customer profiles with shopping behavior, device data, and channel preferences powered by Identity AI, and revenue attribution across customer segments. We capture real-time engagement data synced from e-commerce platforms, CDPs, loyalty programs, and 100+ native integrations.
Data objects and fields Improvado extracts from Attentive
| Object | Fields |
|---|---|
| CustomerProfiles | customer_id email phone preferred_channel recent_activity favorite_products device_type loyalty_tier lifetime_value |
| CampaignEvents | event_id customer_id campaign_id event_type event_date channel revenue_attributed conversion_flag |
| OptIns | opt_in_id customer_id channel opt_in_date source compliance_status marketable_tag |
| Journeys | journey_id journey_name status trigger_type customer_count revenue conversion_rate |
| Segments | segment_id segment_name customer_count criteria last_updated revenue_contribution |
From connection to autonomous action in three steps
Connect
Connect: Authorize Attentive via secure API credentials in under 5 minutes. Real-time customer profiles, campaign events, and historical opt-in data backfill automatically.
Ask
Query: Ask your agent about SMS revenue attribution, customer segments, opt-in rates, or journey performance. It surfaces real-time insights with shopping behavior and cross-channel correlations.
Act
Act: Your agent pauses or activates journeys, updates customer segments, syncs product catalogs, triggers personalized campaigns, and modifies compliance tags based on real-time signals.
What teams ask their AI agent about Attentive
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
What's the SMS revenue attribution for our top 10 customer segments this month?
Your AI agent analyzes Attentive data and delivers actionable insights — automatically, in seconds.
Compare Attentive SMS opt-in rates with email sign-ups from Klaviyo for our holiday campaign
Your AI agent analyzes Attentive data and delivers actionable insights — automatically, in seconds.
Pause the abandoned cart SMS journey for customers who purchased in the last 2 hours
Your AI agent analyzes Attentive data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Attentive — it activates it.
Read
Read: Unified customer profiles with shopping behavior, identifiers, and device data. SMS, email, and push campaign events including opt-ins, opt-outs, sends, clicks, and conversions. Real-time revenue attribution, segment performance, journey flows, and compliance fields.
Write
Write: Pause or activate journey flows. Update customer segments and audience attributes. Sync product catalogs and order data. Trigger personalized campaigns based on cross-channel signals. Modify compliance tags and marketable status.
Monitor
Monitor: Real-time SMS revenue attribution averaging 18.5% of online revenue. Opt-in and opt-out rates across channels. Identity AI performance with 20% lift in abandonment recovery. Journey flow engagement and conversion tracking.
Claude, ChatGPT, and Cursor can pause journeys, update customer segments, sync product catalogs, and trigger personalized campaigns based on real-time signals from your entire marketing stack. When your agent detects high-intent behavior across channels, it can instantly activate Attentive's AI to send optimized messages at the perfect moment. Every action is logged with full attribution and compliance tracking for governance.
| Segment | SMS Revenue | Conversion Rate |
|---|---|---|
| VIP Repeat Buyers | $47,320 | 8.4% |
| Cart Abandoners | $31,580 | 6.2% |
| Browse Abandoners | $18,940 | 4.7% |
| New Subscribers | $12,670 | 3.9% |
| Lapsed Customers | $9,230 | 2.8% |
Send Attentive data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Attentive as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
How does Improvado connect to Attentive?
What Attentive data does Improvado pull?
How often does Attentive data refresh?
Can the AI agent write data back to Attentive?
Is Attentive data secure with Improvado?
How does Attentive connect with other platforms in Improvado?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Attentive today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.