Data sources
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Qualaroo

Integrate Qualaroo — User Feedback Intelligence

Capture survey responses, user sentiment, and website feedback from Qualaroo surveys. Combine voice-of-customer data with product analytics in your data warehouse for insight-driven decisions.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Automate Qualaroo survey data extraction

Improvado connects to Qualaroo's API to extract survey responses, user feedback, and behavioral data automatically. Pull response rates, sentiment scores, and demographic breakdowns without manual CSV exports. Your survey data refreshes on schedule, keeping customer insights current across your organization. The integration captures both quantitative metrics and qualitative feedback.

Qualaroo Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Qualaroo + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Combine surveys with marketing performance data

Improvado's Marketing Common Data Model normalizes Qualaroo survey data alongside your marketing and analytics platforms. Match customer feedback to specific campaigns, traffic sources, or user segments. Your Qualaroo insights combine with Google Analytics, Facebook Ads, and 500+ other data sources in one unified view for complete customer understanding.

Use Cases

What users ask their Qualaroo integration

Cross-channel
Match survey feedback to marketing campaigns to understand message resonance
5 hrs → 15 min
Budget optimization
Analyze conversion rates by user sentiment and feedback scores
Manual → auto
Executive reporting
Create executive reports combining NPS scores with marketing performance
3 hrs → 8 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

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Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Qualaroo data does Improvado extract?
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Improvado extracts survey responses, response rates, user segments, and survey performance metrics from Qualaroo. We also pull sentiment analysis, demographic data, and behavioral triggers. All data includes timestamps and user identifiers for analysis.
How frequently does Qualaroo data update?
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Qualaroo data syncs every 6 hours by default. You can increase frequency for campaigns requiring real-time feedback monitoring. Enterprise customers can access hourly updates for time-sensitive surveys.
Can I segment Qualaroo data by traffic source?
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Yes, when combined with Google Analytics or other traffic data in your warehouse. Improvado normalizes data across platforms so you can analyze survey responses by channel, campaign, or user acquisition source.
Does this include survey metadata and settings?
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Yes, Improvado extracts survey configurations, targeting rules, and display settings alongside response data. This helps you understand survey performance context and optimize future campaigns based on setup variations.
Where can I send Qualaroo survey data?
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Qualaroo data flows to BigQuery, Snowflake, Redshift, Azure Synapse, and other warehouses. It also connects to Tableau, Power BI, Looker for visualization. Choose destinations that match your current analytics infrastructure.
How does Improvado handle survey response privacy?
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Improvado follows strict data privacy protocols and can anonymize personally identifiable information during extraction. We support GDPR compliance and offer data retention controls. Survey responses are encrypted during transfer and storage.