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Monitor ad viewability, fraud detection, and brand safety scores from Integral Ad Science. Send quality metrics to Looker for campaign optimization dashboards.
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Improvado's Integral Ad Science connector extracts viewability metrics, brand safety scores, and fraud detection data through secure API connections. The integration automatically pulls ad quality measurements on your defined schedule. Your IAS data flows directly into data warehouses like BigQuery, Snowflake, or Redshift without custom development. Automated data refreshes keep your ad quality dashboards current with the latest measurement results.
IAS data gets normalized through Improvado's Marketing Common Data Model alongside campaign performance from other platforms. Viewability scores, brand safety metrics, and fraud rates align with consistent naming across all advertising channels. You can analyze ad quality metrics against campaign performance from Google, Facebook, and programmatic platforms in unified dashboards. Cross-platform analysis reveals how ad quality impacts overall campaign effectiveness.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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