Connect IAS Data — Brand Safety Insights
Connect IAS and let AI agents query viewability scores, brand safety metrics, and fraud detection data with 1,000+ other marketing sources.
Key Takeaways Connect IAS ad quality data automatically
Improvado's Integral Ad Science connector extracts viewability metrics, brand safety scores, and fraud detection data through secure API connections. The integration automatically pulls ad quality measurements on your defined schedule. Your IAS data flows directly into data warehouses like BigQuery, Snowflake, or Redshift without custom development. Automated data refreshes keep your ad quality dashboards current with the latest measurement results.
Unified ad quality and performance analytics
IAS data gets normalized through Improvado's Marketing Common Data Model alongside campaign performance from other platforms. Viewability scores, brand safety metrics, and fraud rates align with consistent naming across all advertising channels. You can analyze ad quality metrics against campaign performance from Google, Facebook, and programmatic platforms in unified dashboards. Cross-platform analysis reveals how ad quality impacts overall campaign effectiveness.
Data objects and fields Improvado extracts from Integral ad Science
| Object | Fields |
|---|---|
| Campaign | impressions viewability_rate invalid_traffic_rate brand_safety_score video_completion_rate |
| Placement | placement_id impressions viewability_rate invalid_traffic_rate brand_risk_score |
| Creative | creative_id impressions viewability_rate fraud_rate brand_safety_score |
| Quality | date impressions viewable_impressions invalid_traffic brand_safety_violations |
From connection to autonomous action in three steps
Connect
Connect your IAS account via API key from the IAS Signal platform. Improvado syncs brand safety metrics, viewability scores, invalid traffic data, and contextual targeting performance across all monitored campaigns and placements.
Ask
Ask questions like 'Which placements have the highest invalid traffic rates?' or 'Show me viewability trends for our programmatic display campaigns over the last 30 days' or 'What percentage of our video budget went to brand-unsafe inventory this quarter?'
Act
The agent blocks high-risk placements, creates custom avoidance lists based on brand safety thresholds, adjusts bid modifiers for low-viewability inventory, and sends alerts when campaigns fall below your quality benchmarks.
What teams ask their AI agent about Integral ad Science
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Correlate IAS viewability scores with campaign performance across Google, Facebook, and DSPs
Your AI agent analyzes Integral ad Science data and delivers actionable insights — automatically, in seconds.
Optimize media buying by analyzing brand safety and fraud rates alongside cost metrics
Your AI agent analyzes Integral ad Science data and delivers actionable insights — automatically, in seconds.
Build executive reports showing ad quality impact on brand protection and campaign ROI
Your AI agent analyzes Integral ad Science data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read IAS — it protects brand safety at scale
Read
The agent reads brand safety scores, viewability rates, invalid traffic percentages, contextual category classifications, placement-level quality metrics, fraud detection signals, and ad verification data across display, video, and mobile inventory.
Write
The agent creates and updates blocking lists, sets brand safety thresholds, configures contextual targeting rules, applies pre-bid filters, adjusts quality score requirements, and manages custom avoidance categories based on your brand guidelines.
Monitor
The agent monitors real-time brand safety violations, tracks viewability degradation across placements, detects invalid traffic spikes, watches for contextual mismatches, alerts on fraud pattern changes, and flags campaigns approaching quality thresholds.
AI agents query viewability metrics, brand safety scores, and fraud detection data from Integral Ad Science. They can correlate IAS scores with campaign performance across Google, Facebook, and DSPs. Agents analyze ad quality impact on brand protection and calculate cost of fraud across channels.
| Campaign | Impressions | Safety Score |
|---|---|---|
| Spring_Footwear_Collection | 2.4M | 98.2% |
| Athletic_Apparel_Launch | 1.8M | 96.7% |
| Kids_BackToSchool_2024 | 3.1M | 94.3% |
| Outdoor_Gear_Promo | 1.2M | 91.8% |
| Accessories_Retargeting | 890K | 89.4% |
Send Integral ad Science data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Integral ad Science as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Integral Ad Science metrics can Improvado extract?
How often does IAS data sync to my data warehouse?
Can I connect IAS data to Tableau and Power BI?
Does IAS integration require technical implementation?
How does IAS data combine with campaign performance data?
What data warehouse formats support IAS data?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Integral ad Science today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.