Connect IAS Data — Brand Safety Insights
Monitor ad viewability, fraud detection, and brand safety scores from Integral Ad Science. Send quality metrics to Looker for campaign optimization dashboards.
Top performer: Brand campaigns at 8.1x ROAS.
Key Takeaways Connect IAS ad quality data automatically
Improvado's Integral Ad Science connector extracts viewability metrics, brand safety scores, and fraud detection data through secure API connections. The integration automatically pulls ad quality measurements on your defined schedule. Your IAS data flows directly into data warehouses like BigQuery, Snowflake, or Redshift without custom development. Automated data refreshes keep your ad quality dashboards current with the latest measurement results.
From connection to autonomous action in three steps
Connect
Authenticate Integral ad Science via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Integral ad Science performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
What teams ask their AI agent about Integral ad Science
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Correlate IAS viewability scores with campaign performance across Google, Facebook, and DSPs
Your AI agent analyzes Integral ad Science data and delivers actionable insights — automatically, in seconds.
Optimize media buying by analyzing brand safety and fraud rates alongside cost metrics
Your AI agent analyzes Integral ad Science data and delivers actionable insights — automatically, in seconds.
Build executive reports showing ad quality impact on brand protection and campaign ROI
Your AI agent analyzes Integral ad Science data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Integral ad Science — it acts on it
Read
Pull metrics, dimensions, and trends from Integral ad Science — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Integral ad Science through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Integral ad Science data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Integral ad Science as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Integral Ad Science metrics can Improvado extract?
How often does IAS data sync to my data warehouse?
Can I connect IAS data to Tableau and Power BI?
Does IAS integration require technical implementation?
How does IAS data combine with campaign performance data?
What data warehouse formats support IAS data?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Integral ad Science today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.