Data sources
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Snowflake

Snowflake Integration for Marketing Data Warehousing

Combine Snowflake with 500+ marketing platforms through automated pipelines. Transform your cloud warehouse into a complete analytics hub.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect marketing platforms to Snowflake

Improvado creates direct data pipelines from your marketing platforms into Snowflake's cloud data warehouse. The platform extracts data from Google Ads, Facebook, Salesforce, Adobe Analytics, and 500+ other sources automatically. Your marketing data arrives in Snowflake with optimized table structures and proper data types. Real-time and batch data loading are both supported based on source platform capabilities.

Snowflake Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Unified Data

Optimized marketing data for Snowflake analytics

Marketing data arrives in Snowflake pre-transformed through Improvado's Marketing Common Data Model. Campaign metrics, customer data, and performance indicators are normalized with consistent naming conventions and data types. You can run complex SQL queries, join data across platforms, and build machine learning models immediately. Cross-channel attribution analysis becomes straightforward with unified schemas optimized for Snowflake's compute engine.

Your sources
Snowflake + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Use Cases

What users ask their Snowflake integration

Cross-channel
Run complex attribution models across all marketing channels using Snowflake's compute power
15 hrs → 45 min
Budget optimization
Build customer lifetime value models combining marketing, sales, and support data in Snowflake
Manual → auto
Executive reporting
Generate real-time executive dashboards from unified marketing data in Snowflake
10 hrs → 20 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

Which marketing platforms can connect to Snowflake through Improvado?
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Improvado connects 500+ marketing platforms to Snowflake including Google Ads, Facebook, LinkedIn, Salesforce, HubSpot, Adobe Analytics, and Shopify. The platform supports advertising, CRM, email marketing, social media, and e-commerce tools. Custom API connectors are available for proprietary platforms.
How is data optimized for Snowflake's architecture?
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Improvado loads data using Snowflake's native COPY command with optimized file formats and compression. Tables are automatically clustered and partitioned for query performance. The platform uses Snowflake's multi-cluster warehouses for parallel data loading and transformation.
Can I use Snowflake's advanced features with marketing data?
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Yes, marketing data from Improvado is immediately available for Snowflake's time travel, cloning, and sharing features. You can use Snowflake's machine learning functions, geospatial analysis, and semi-structured data capabilities. The normalized data format ensures compatibility with all Snowflake features.
How does real-time data loading work with Snowflake?
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Improvado uses Snowflake's Snowpipe for real-time data ingestion from platforms that support streaming. Batch updates run hourly for most advertising platforms with micro-batch loading for faster data availability. Event-level data can be streamed continuously into Snowflake tables.
What data transformations are applied before loading to Snowflake?
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Improvado applies the Marketing Common Data Model to normalize metrics, dimensions, and naming conventions across all platforms. Data types are optimized for Snowflake with proper handling of timestamps, decimals, and JSON fields. Custom transformations can be added for specific business requirements.
How long does Snowflake integration setup take?
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Setup requires configuring your Snowflake warehouse credentials and connecting marketing platform accounts through Improvado. Initial table creation and data backfill typically complete within 24-48 hours. The platform handles all authentication and warehouse optimization automatically.