Your AI agent reads, acts on, and monitors Facebook Connect.
Get Facebook ad campaign performance, audience insights, and conversion data through Facebook Connect. Unify social advertising metrics with your data warehouse for cross-channel attribution and ROI analysis.
SOC 2 Type II 1,000+ data sources Any warehouse or BI tool
A
Improvado Agent
Connected to Facebook Connect
What's driving the spike in CPA for our retargeting campaigns this week?
Your Retarget - Cart Abandoners campaign saw CPA jump 38.4% to $47.20 due to a 22% drop in CTR and frequency climbing to 4.8. Spend increased $3,240 but conversions fell from 89 to 71.
Pause that campaign and reallocate the budget to our prospecting campaigns with ROAS above 4x
Done. Paused Retarget - Cart Abandoners and increased daily budget for 3 prospecting campaigns by $1,080 each. Estimated monthly savings: $18,600 with projected ROAS improvement to 4.6x.
Trusted by data-driven teams
1,000+
Integrations
200+
Facebook Connect Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Key Takeaways
What your AI agent gets from Facebook Connect
200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Facebook Connect API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Facebook Connect through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details
Full Facebook Advertising Metrics
Improvado pulls detailed metrics from Facebook Connect including campaign spend, conversions, impressions, and audience engagement across all ad types. We capture creative performance, placement breakdowns, demographic insights, and attribution window data for Feed, Stories, Reels, and Video campaigns.
How it works
From connection to autonomous action in three steps
1
Connect
Authenticate Facebook Connect through OAuth in seconds. Improvado normalizes campaign structures, ad sets, and creative performance across 1000+ marketing data sources, unifying Facebook metrics with your entire stack.
2
Ask
Query in plain English: ask for ROAS by campaign, CTR trends, conversion breakdowns by audience, frequency caps, CPA shifts, or impression delivery. The agent surfaces spend, clicks, conversions, and attribution data instantly.
3
Act
The agent pauses underperforming ad sets, adjusts campaign budgets, duplicates high-ROAS campaigns, updates audience targeting, and modifies bid strategies. Every write operation is logged with full audit trails and governance controls.
AI Agent Access
Your agent doesn't just read Facebook Connect — it acts on it
Read
Pull campaign performance, ad set metrics, creative-level data, impressions, clicks, conversions, spend, ROAS, CPA, CTR, frequency, audience breakdowns, attribution windows, and delivery status across all Facebook Connect accounts.
Write
Pause or activate campaigns and ad sets, adjust daily budgets, update bid caps, modify audience targeting parameters, duplicate high-performing campaigns, change campaign objectives, and schedule budget changes.
Monitor
Monitor for CPA spikes above thresholds, ROAS drops below targets, budget pacing anomalies, delivery issues, frequency cap breaches, CTR deterioration, and conversion rate changes—triggering instant alerts and automated responses.
Query, write, and monitor Facebook Connect through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
Claude ChatGPT Cursor Gemini Any MCP Client
Improvado Agent · Facebook Connect
You
Show campaigns with ROAS below 2.5x and spend over $5k last 30 days
A
Underperforming Campaigns
| Campaign | Spend | ROAS |
|---|---|---|
| Brand Awareness - Q1 | $8,340 | 1.8x |
| Cold Traffic - Lookalike | $7,120 | 2.1x |
| Retarget - Browse | $6,890 | 2.3x |
| Prospecting - Interests | $5,470 | 1.9x |
| Product Launch - Teaser | $5,210 | 2.2x |
5 campaigns · $38,920 total spend · avg 2.0x ROAS
You
Pause all campaigns with ROAS below 2.0x and spend above $7k
A
Campaign optimization applied
Pausing 2 campaigns · saving $15,460 in underperforming spend
Destinations
Send Facebook Connect data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
Compare
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Facebook Connect as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Customer stories
See all customer stories →
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Marc CerniglioInsights & Automation Manager, Chacka Marketing
Put an AI agent on your Facebook Connect today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.