Data sources
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Aha

Aha! Data Integration

Connect Aha! product management data to your analytics platform automatically. Improvado extracts roadmaps, features, and user feedback data into BigQuery, Snowflake, and BI tools for product analytics.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Aha! product data seamlessly

Improvado connects to Aha! APIs to extract product roadmaps, feature requests, user stories, and release data. The integration automatically syncs data on customizable schedules, capturing updates to features, goals, and user feedback. No manual CSV exports or complex API configurations needed. Your product management data flows directly into your data warehouse with consistent formatting.

Aha Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Aha + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified product and business intelligence

Improvado transforms Aha! data using the Marketing Common Data Model, standardizing feature names and status fields across platforms. Combine product roadmap data with customer feedback from Zendesk or usage analytics from Mixpanel. This unified approach enables comprehensive product performance analysis and customer-driven development insights in Looker or Tableau.

Use Cases

What users ask their Aha integration

Cross-channel
Track feature request volume against marketing campaign themes for product alignment
4 hrs → 10 min
Budget optimization
Measure release velocity and correlate with customer satisfaction scores
Manual → auto
Executive reporting
Create executive dashboards showing roadmap progress and market opportunity sizing
6 hrs → 20 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Aha! data does Improvado extract?
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Improvado extracts features, epics, user stories, releases, goals, and ideas from Aha!. This includes status updates, priority scores, effort estimates, and custom field data you've configured in your workspace.
How often does Improvado sync Aha! data?
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You can set sync frequencies from every 2 hours to daily, depending on your reporting needs. Most product teams use 6-hour intervals to capture roadmap changes while maintaining data warehouse efficiency.
Can I track custom fields and scoring models from Aha!?
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Yes, Improvado extracts custom fields, scoring models, and workflow configurations. This includes your custom priority frameworks and any calculated fields you've set up for feature evaluation.
Does this integration work with multiple Aha! workspaces?
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Improvado can connect to multiple Aha! workspaces and product lines. Each workspace appears as a separate data source, but the MCDM normalization enables unified reporting across your entire product portfolio.
How does Improvado handle Aha! user and permission data?
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The integration respects Aha! permissions and only extracts data accessible to the connected user account. User assignment data and comment threads are included while maintaining your existing access controls.
Can I combine Aha! data with customer usage metrics?
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Yes, the MCDM standardization enables joining product roadmap data with analytics platforms, support tickets, and sales data. Common analyses include feature adoption rates and customer request fulfillment tracking.