Data sources
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Convention Data Services (CDS) Bridge Lite

Connect CDS Bridge Lite Data — Event ROI Tracking

Gather attendee engagement, booth analytics, and lead generation metrics from CDS Bridge Lite. Push data to your warehouse for event performance analysis.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect CDS Bridge Lite integration quickly

Improvado connects to Convention Data Services (CDS) Bridge Lite API to extract event data, attendee metrics, and engagement analytics automatically. The integration captures registration data, session attendance, networking activity, and event performance metrics. Data synchronizes every 6 hours during events and daily for historical analysis. Setup requires CDS Bridge Lite API access and completes in 15 minutes.

Convention Data Services (CDS) Bridge Lite Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Unified Data

Unified event data across platforms

Improvado normalizes CDS Bridge Lite data using the Marketing Common Data Model (MCDM) for consistent event analysis. Attendee data, engagement metrics, and event performance align with other event platforms and marketing channels. This standardization enables cross-event comparison and comprehensive attendee journey analysis. Teams can analyze event ROI alongside other marketing activities without data silos.

Your sources
Convention Data Services (CDS) Bridge Lite + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Use Cases

What users ask their Convention Data Services (CDS) Bridge Lite integration

Cross-channel
Track attendee engagement across multiple events and compare CDS data with other platforms
4 hrs → 30 min
Budget optimization
Calculate event ROI by analyzing attendee acquisition costs and conversion metrics
Manual → auto
Executive reporting
Generate post-event reports with attendee analytics and engagement performance data
6 hrs → 20 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What CDS Bridge Lite data can Improvado extract?
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Improvado extracts attendee registration data, session attendance, networking metrics, and event engagement analytics from CDS Bridge Lite. The integration captures booth visits, session ratings, lead capture data, and attendee demographics. Historical event data is available for trend analysis across multiple events.
How often does CDS Bridge Lite data refresh?
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CDS Bridge Lite data refreshes every 6 hours during active events and daily for historical data. You can increase refresh frequency to hourly during peak event periods. Real-time data is available for critical metrics like registration counts and session attendance.
Can I combine CDS data with other event management platforms?
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Yes, Improvado normalizes CDS Bridge Lite data with other event platforms using standardized schemas. You can analyze attendee behavior across different event management systems in unified dashboards. The integration supports cross-platform attendee journey mapping and engagement analysis.
Which analytics platforms support CDS Bridge Lite data?
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CDS Bridge Lite data flows to BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker. The integration preserves attendee relationships and event hierarchies across all destinations. Custom field mapping accommodates specific reporting requirements.
Does the integration track attendee lead generation?
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Yes, the integration captures lead generation data including booth scans, business card exchanges, and follow-up activities from CDS Bridge Lite. You can track lead quality scores and conversion rates by event session or exhibitor. Data connects with CRM systems for complete lead lifecycle tracking.
Can I analyze event ROI with CDS Bridge Lite data?
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Yes, the integration provides event cost data, attendee acquisition metrics, and conversion tracking for ROI analysis. You can calculate cost per attendee, lead generation efficiency, and revenue attribution by event. Improvado connects this data with sales systems for complete event performance measurement.