Nativo integration with Improvado
Connect Nativo in 5 minutes. Query campaign performance, ROAS, CPM, CPC, and conversion data through natural language. Your agent sees Nativo alongside 1,000+ marketing sources for complete cross-channel context.
Key Takeaways What your AI agent gets from Nativo
Improvado pulls complete campaign, ad group, and creative performance data from Nativo. Access spend, ROAS, impressions, clicks, conversions, CPM, CPC, and engagement metrics in real-time.
Data objects and fields Improvado extracts from Nativo
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks CTR videoCompletions |
| Ad | adName impressions clicks spend videoStartRate |
| Placement | placementName impressions spend CTR engagementRate |
| Creative | creativeType impressions clicks videoViews spend |
| Publisher | publisherName impressions clicks revenue fillRate |
From connection to autonomous action in three steps
Connect
Connect your Nativo account via OAuth. The agent syncs placement performance, engagement metrics, impressions, and spend data across all active native campaigns.
Ask
Ask questions like 'Which publisher placements have the highest engagement rate?' or 'Show me cost per engagement trends for finance vertical campaigns this quarter.'
Act
The agent adjusts placement budgets, pauses underperforming native units, scales high-engagement placements, and updates bid strategies based on content performance patterns.
What teams ask their AI agent about Nativo
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Show me all Nativo campaigns with ROAS below 2.5 in the last 30 days
Your AI agent analyzes Nativo data and delivers actionable insights — automatically, in seconds.
Compare Nativo CPM and engagement rates against Taboola and Outbrain for Q1
Your AI agent analyzes Nativo data and delivers actionable insights — automatically, in seconds.
Pause all Nativo ad groups with spend over $500 and conversions under 10
Your AI agent analyzes Nativo data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Nativo — it optimizes campaigns.
Read
The agent reads placement-level performance data including impressions, clicks, engagement rate, time spent, scroll depth, cost per engagement, and publisher breakdowns across all native campaigns.
Write
The agent modifies placement budgets, pauses or activates native ad units, adjusts bidding strategies, reallocates spend across publishers, and updates campaign flight dates.
Monitor
The agent monitors engagement rate thresholds, cost per engagement anomalies, impression delivery pacing, publisher performance shifts, and content relevance scores to trigger optimization actions.
Query performance, update budgets, pause underperforming ad groups, and monitor ROAS thresholds through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged, governed, and auditable across your marketing stack.
| Placement | Impressions | Engagement Rate |
|---|---|---|
| TechCrunch - Article Feed | 342K | +4.1% |
| Forbes - Sidebar Widget | 289K | +3.7% |
| Business Insider - In-Feed | 401K | +3.2% |
| Entrepreneur - Content Stream | 267K | +2.4% |
| Inc.com - Recommended | 198K | +1.9% |
Send Nativo data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Nativo as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
How does Improvado connect to Nativo?
What Nativo data does Improvado pull?
How often does Nativo data refresh?
Can the AI agent write data back to Nativo?
Is Nativo data secure with Improvado?
How does Nativo connect with other platforms in Improvado?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Nativo today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.