Connect Matomo Data — Privacy-First Web Analytics

Connect Matomo in 5 minutes. Query campaign ROAS, drill into ad group CPCs, and flag conversion drops—all while pulling cross-channel context from 1,000+ marketing and analytics sources.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Matomo

Show me top landing pages by conversion rate this month.

Your top 5 landing pages averaged 3.2% conversion rate with 47,300 visits. The product comparison page leads at 5.8% CVR, while your homepage sits at 2.1%.

Which pages have the highest bounce rates above 60%?

Found 12 pages with 60%+ bounce. Your pricing page shows 71% bounce rate with 8,400 sessions. The blog category index has 68% bounce but low traffic impact.

Trusted by data-driven teams

1,000+

Integrations

200+

Matomo Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Matomo analytics integration

Improvado connects to Matomo using secure API authentication to extract comprehensive web analytics data. The platform pulls visitor metrics, conversion data, goal tracking, ecommerce analytics, and custom event data automatically. Data extraction respects Matomo's privacy settings while capturing detailed behavioral insights. Scheduled refreshes ensure your analytics data stays synchronized with your data warehouse.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Matomo API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Matomo through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified web analytics across platforms

Matomo data integrates with Improvado's Marketing Common Data Model alongside other marketing and analytics platforms. Web traffic metrics align with paid advertising, email campaigns, and social media data using standardized naming conventions. This normalization enables comprehensive customer journey analysis and cross-channel attribution modeling. Compare Matomo insights with Google Analytics, Adobe Analytics, and marketing campaign data in unified dashboards.

Matomo Reporting API v1 · Token auth · hourly · incremental

Schema Overview

Data objects and fields Improvado extracts from Matomo

Object	Fields
Visit	visit_id visitor_id visit_duration actions conversions revenue referrer_type device_type
Page	page_url page_title pageviews unique_pageviews avg_time_on_page bounce_rate exit_rate
Event	event_category event_action event_name event_value nb_events nb_visits_with_event
Goal	goal_id goal_name nb_conversions conversion_rate revenue nb_visits_converted
Campaign	campaign_name campaign_keyword nb_visits nb_actions conversion_rate revenue

How it works

From connection to autonomous action in three steps

Connect

Connect your Matomo instance via API token with read and configuration permissions. The agent authenticates using your site ID and tracking domain to access analytics data and alert settings.

Ask

Ask questions like 'Which traffic sources have the lowest bounce rates?' or 'Show me conversion funnel drop-off points for checkout flow' or 'What are my top exit pages this week?'

Act

The agent creates custom segments, configures goal tracking, sets up bounce rate and conversion alerts, exports visitor flow reports, and updates event tracking parameters directly in your Matomo configuration.

Use Cases

What teams ask their AI agent about Matomo

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Analyze customer journeys combining Matomo web data with paid advertising touchpoints

Your AI agent analyzes Matomo data and delivers actionable insights — automatically, in seconds.

5 hrs → 15 min

Improvado Agent Cross-channel

Optimize marketing spend using Matomo conversion data merged with campaign costs

Your AI agent analyzes Matomo data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Generate privacy-compliant executive reports combining web analytics with revenue data

Your AI agent analyzes Matomo data and delivers actionable insights — automatically, in seconds.

3 hrs → 10 min

AI Agent Access

Your agent doesn't just read Matomo—it pauses campaigns and reallocates spend.

Read

Reads pageview metrics, bounce rates, conversion funnels, traffic sources, goal completions, event tracking data, visitor flows, exit pages, session durations, device breakdowns, geographic data, and custom dimension values from your Matomo analytics.

Write

Creates and modifies goals, configures custom alerts for metric thresholds, sets up segments, adjusts event tracking rules, exports scheduled reports, updates site search tracking, and manages conversion funnel definitions.

Monitor

Monitors bounce rate thresholds, conversion rate drops, traffic anomalies, goal completion trends, page load time increases, unusual referrer patterns, and session quality degradation across your tracked properties.

Query impressions, update bids, and monitor CPM trends across Matomo through Claude, ChatGPT, Cursor, or any MCP client. Every campaign edit, budget shift, and alert is logged and governed.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Matomo

You

Show me top landing pages by conversion rate this month

Landing Page Performance

Page	Visits	CVR Change
/products/compare	12,340	+1.2%
/solutions/enterprise	8,920	+0.8%
/	15,600	-0.3%
/pricing	9,450	+2.1%
/demo-request	5,890	+1.7%

5 pages · 52,200 visits · avg 3.2% CVR

You

Set up an alert if pricing page bounce rate exceeds 75%

Alert configured

Monitoring pricing page bounce rate

Destinations

Send Matomo data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Matomo as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Matomo data does Improvado extract?

Improvado extracts visitor metrics, page views, bounce rates, conversion data, goal completions, ecommerce transactions, and custom events from Matomo. The integration captures both summary reports and granular visitor-level data. Custom dimensions and segments are also supported.

Does the integration work with self-hosted Matomo?

Yes, Improvado connects to both Matomo Cloud and self-hosted Matomo instances. The integration uses Matomo's Reporting API with secure authentication. Custom API endpoints and firewall configurations are supported for enterprise self-hosted deployments.

How does Matomo data combine with other analytics platforms?

Improvado's Marketing Common Data Model normalizes Matomo data alongside Google Analytics, Adobe Analytics, and other web analytics platforms. This enables cross-platform comparison and data validation. Combine privacy-focused Matomo insights with broader marketing attribution analysis.

Can I extract custom Matomo dimensions and goals?

Yes, the integration supports custom dimensions, goals, and events configured in your Matomo instance. Improvado automatically detects new custom fields and includes them in data extraction. Goal conversion funnels and custom segment data are also available.

How often does Matomo data refresh in my warehouse?

Data refresh schedules are customizable based on your reporting needs. Most clients run daily updates for Matomo data to balance API usage with data freshness. Hourly updates are available for high-traffic websites requiring more frequent analytics updates.

Does the integration preserve Matomo's privacy features?

Yes, Improvado respects Matomo's privacy settings including IP anonymization and data retention policies. The integration only extracts aggregated data that complies with your privacy configuration. Personal visitor data remains protected according to your Matomo privacy settings.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story →

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Matomo today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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