.png){kind=logo}
Extract visitor behavior, conversion funnels, and site performance metrics. Combine with marketing data in Looker for complete customer journey views.
.png){kind=small}
Improvado connects to Matomo using secure API authentication to extract comprehensive web analytics data. The platform pulls visitor metrics, conversion data, goal tracking, ecommerce analytics, and custom event data automatically. Data extraction respects Matomo's privacy settings while capturing detailed behavioral insights. Scheduled refreshes ensure your analytics data stays synchronized with your data warehouse.
Matomo data integrates with Improvado's Marketing Common Data Model alongside other marketing and analytics platforms. Web traffic metrics align with paid advertising, email campaigns, and social media data using standardized naming conventions. This normalization enables comprehensive customer journey analysis and cross-channel attribution modeling. Compare Matomo insights with Google Analytics, Adobe Analytics, and marketing campaign data in unified dashboards.
%20(1).png)
%20(1).png)
Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
%20(1).png)
Auditing procedure that ensures secure management of data.
.png)
Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
.png)
A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
.png)
A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
.png)
